For years, behavioral sciences have been applied to marketing, both consciously and unconsciously. Even when marketers aren’t explicitly tapping into their knowledge of psychology, sociology, etc., they are often thinking in terms of how to satisfy the needs of a potential customer to: belong, to look attractive to the opposite sex, to demonstrate status, to feel as though they are providing for their family, etc. These are all fundamental drivers of human behavior. When we shape our marketing efforts to satisfy those needs, we are guided by the behavioral sciences, whether we know it or not. (more…)
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