How do you get so big, and so powerful, that you can tell other big and powerful organizations what they can and can’t say—and prohibit them from using very commonly used words and phrases? The Olympic Committee’s ban on non-sponsor brands ostensibly does just that as ESPN recently reported. They’re even banning non-sponsors from using the hashtags #Rio2016 and #TeamUSA. (Sheesh; hope I don’t get in trouble for that—I’m not an official sponsor, after all.) Those aren’t the only usages that are being banned though. According to a Mashable article, other banned words include “Rio” and “Rio de Janeiro.” Huh? (more…)
Posts Tagged ‘Olympic athletes’
What the Olympic Committee and Entrepreneur Media Have in Common
Saturday, August 13th, 2016Tags: #Rio2016, #TeamUSA, brand, Brand Management, bronze medal, gold medal, Olympians, Olympic, Olympic athletes, Olympics, Rio, Rio de Janeiro, silver medal, Social Media, trademark
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
