As I work with clients and speak with groups about strategic planning, I find that the #1 “problem” that business people have with planning is actually implementing the plan! It’s a bit like the “glass ceiling” I think. Something happens at the point that the plan is complete. Well, actually, all too often nothing happens! Why is that? A number of reasons I think. (more…)
Archive for the ‘Strategy’ Category
Strategic Planning: It’s All in the Implementation!
Thursday, April 21st, 201110 Tips for Implementing Your Strategic Plan!
Tuesday, March 22nd, 2011As I work with people on strategic planning activities (once we get over the initial resistance to strategic planning in general!), one of the biggest barriers I find to planning is concern about implementation. Too often implementation just doesn’t happen and organizations find themselves in an endless loop of planning without achieving measurable results.
Part of the problem, I think, is that (more…)
You Can’t Compartmentalize Results!
Tuesday, November 9th, 2010In a recent post I talked about an “aha moment” I had. It’s one that has impacted how I think about my own business. When I started my business about two years ago, I was hoping to work with clients to help them develop strategic marketing communication plans to move their businesses forward. I’m a *HUGE* proponent of planning and think that effective planning can avoid unnecessary effort and expense–and increase results.
But, not everyone believes this. I found that, just as when I was in the “corporate world,” (more…)
What Makes Information Worth Paying For? An “Aha!” Moment!
Saturday, November 6th, 2010I just finished a complicated, but very interesting, article for an information industry publication about security and identity issues for content owners. Once I was able to get past all of the confusing terminology and “IT-speak” (which took me several interviews and multiple reviews and re-reviews of my notes, not to mention “sleeping on it” for several nights…) some key themes began to emerge. Ultimately (I think…) I pulled together an article that effectively sums up both the challenges and opportunities facing content owners today. There are two “big questions” from the content owners’ perspective: (more…)
Sure the babies entertain – but do they get results?
Saturday, April 3rd, 2010I *love* the ETrade baby ads. I’ve said it before. I absolutely love them. But, do they work? I really wonder if – aside from the buzz value – these ads have achieved any meaningful, measurable goals.
A recent piece in Fast Company (March 2010) (more…)
Difficult Choices Require Strategic Approach
Saturday, March 7th, 2009Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? (more…)
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
