Posts Tagged ‘top of the funnel’

Guiding Consumers to the Bottom of the Funnel (BOFU)

Thursday, November 30th, 2017

Customer reviews, client reviews, best PR firm, public relations, content marketingThe word “sales” often conjures up some very specific images. A man in a suit holding a briefcase going door-to-door selling encyclopedias or vacuums, for example. Or a guy hustling in a car lot. But as we know, sales is, in reality, a process. A process that ends with a pitch. The direct pitch to the customer or the final sales touchpoint is the last step in the sales process and is often referred to as “the bottom of the funnel” (BOFU). It follows TOFU (top of the funnel) and MOFU (middle of the funnel) activities that are designed to move the consumer down a pathway to a purchase. (more…)

Please follow and like us: