Posts Tagged ‘quality control’

Let It Snow! Big Brands Risk Failure When They Rely on Third Party Partners

Thursday, December 19th, 2019

by Justin Grensing, Esq., MBA

Just in time for Christmas, Walmart Canada provides a great example of how aggressive sales expansion can tarnish a company’s brand.

There is a natural conflict that exists between sales growth and brand protection. As sales expand—whether geographically or in terms of volume of goods or number of customers, etc.—it is harder and harder for companies to maintain tight control over the products and services carrying its name and impacting its brand. (more…)

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