We’ve been writing this blog for a long time – since 2009 actually! It actually draws more traffic than our website and we’ve also been recognized over the years, most recently by Feedspot as a “Top 30 Communication Blog.”  Recently we were asked by a reporter to share our top tips for effective blogging; we thought we’d share here as well. Here are our “Top 5 Tips for Building a Better Blog”:

1. Clearly identify a specific target audience. The more specific you can be in targeting your audience the better you will be able to produce content designed to meet their needs and provide value in a meaningful way. That means your audience should be more specific than “women aged 25-45.” In fact, even very large organizations find it helpful to develop audience persona to help them very narrowly define the target audience they are attempting to reach.
2. Commit to a regular schedule of posting and stick to it. One of the biggest missteps that many new bloggers make is that they start, and then stop, and then start, and then often give up entirely. Yes, blogging can take time, but if you develop a schedule and process and commit to staying with it, you will achieve results. We’ve been blogging regularly on our site since 2009 and we can tell through Google Analytics that it’s the most trafficked section of our website. In fact, our blog comes up high in search rankings for “strategic communications.”
3. Focus on topics that are of specific interest to your target audience. Don’t be afraid of sharing information that you also sell. Information flows freely these days and the more open and sharing you are with your expertise, the better results you’ll attain. It’s somewhat counter-intuitive, but it works.
4. Curate content to share with your audience. Don’t make your posts all about you! Include information about news and trends in your audience’s area of interest and share links to that information. A side benefit of this is that sometimes the owner of the content you curate will also share your blog post or link to it from their site which helps your own web and blog traffic.
5. Measure results, monitor and make adjustments as appropriate. These results can also give you market research intelligence around the topics and issues that are of most importance to your audience and may help to point in the direction of new product and service offerings you might consider.

Those are our tips – what would you add?

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About Us

Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We are adept at evaluating and analyzing communication efforts and working with clients to plan, create and publish high-quality, unique content, through both on- and offline media to achieve desired results. Our background in business journalism, marketing, PR/media relations and online communications makes us well-positioned to serve the needs of 21^st-century marketers.

We serve clients who are looking for help creating content for a wide array of channels—from social media posts to full-length manuscripts, and everything in between. We focus primarily on service-related B2B topics and work with a number of independent consultants interested in building their thought leadership through online channels. For ongoing content management, our first step is to fully understand your goals, objectives and competitive landscape.

Then we’ll conduct a thorough analysis and assessment of your digital presence, compared to competitors, and recommend a communication strategy to achieve your goals. But, we also regularly take on individual projects – white papers, blog posts, contributed articles, etc. If you’re interested in learning more, let us know!

(Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)

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Tags: blog, blogging, blogging best practices, building a better blog

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