Social Media Best Practices

I was fortunate to attend a local Chamber social media conference recently with a wide variety of speakers (I was one of them!), and I picked up some great tips I wanted to share here.   

  • People want to connect with people not brands. – Jeff Gibson, Sitepro
  • Nobody cares about you, they care about them. – Jeff Gibson
  • Social media isn’t for every business (used Dunder Mifflin, the fictional company in The Office as a possible example). – Erin Trowbridge, JBSystems, LLC Use your tag cloud as a source of ideas for search terms to use for your web site. – Erin Trowbridge
  • Use Google custom URL’s to better track your social media activities and determine which posts are generating traffice. – Erin Trowbridge
  • There is not enough case law yet to provide definitive answers to questions about legal risk related to social media, but case law is developing and is something to watch. – Dean Dietrich, Ruder Ware, LLSC
  • Establish and communicate policies related to the use of social media as a good foundation for protecting against risk. – Dean Dietrich

I’m sure there were many other tips delivered in the other sessions, presented by Laurie Boettcher, with Laurie Boettcher Speaks; Renee Bonjour (@ReneeBonjour), with Group Health Cooperative; Steve Lubahn, with Supreme School Supply; Heather Rothbauer-Wanish, with Feather Communicationsand Melissa Wilson with Chippewa Valley Technical College, but I unfortunately couldn’t get to all of them.

Social media is a rapidly emerging form of communication that we all need to stay aware of, experiment with and build into our overall marketing communication plans. Attending programs like this can certainly help!

For more tips on how to maximize the use of your online social networking activities, request our most recent white paper. If you have tips and tools that have helpd you maximize your use of social media tools share them here!

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