Random, middle of the night thought…
Those of you who have been in the content marketing industry for a while (at least back to 2008) probably remember the “content mills” and how tough the market was for writers back then until Google switched up its algorithms to reward sites for original, higher-quality content.
I’m wondering if the same thing might happen again as GenAI-generated content proliferates and begins (maybe already has!) to water down the quality and make everyone’s content look and feel the same.
I read something recently suggesting that 57% of the content online right now is Gen-AI content. Google is leveraging Gen-AI itself, but it’s also in the business of serving users high-quality results.
Some say SEO is “dying” and will become less relevant, but I have to believe that most website owners are still concerned about driving traffic to their sites, and SEO is still a driver.
IDK—I’m thinking (hoping) that the tides may turn once again leading to a surge in demand for original content. (I tend to be an eternal optimist, though…)
Curious to hear what others think.
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Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Whether on- or offline, or both, we’ll help you achieve desired results at reasonable rates.
In addition to content creation we specialize in helping B2B clients raise awareness and drive website traffic through a strong LinkedIn and X presence.
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Tags: AI, AI disruption, content marketing, GenAI, Google algorithms, Google search, impact of AI, search marketing