Celebrity, Silliness and the Masses

Did you watch the Oscars? I did. It’s an annual event I look forward to each year for a couple of reasons:

  1. I live in Wisconsin and, after the Packers are out of the playoffs, it’s about the only thing I have to look forward to other than spring.
  2. Each year I have a goal of seeing as many of the big category nominated films as possible. It pushes me outside my comfort zone and I’ve discovered some great films, actors, actresses, directors and writers in the process.
  3. I have a long-held dream of someday attending the ceremony, not as a guest but as a nominee in either the best adapted or best original screenplay category. (Yeah, I know…)
Anyway, if you were watching this year, you may have caught “the selfie”–a photo that went literally around the world thanks to social media and a global preoccupation with celebrity. The last I looked the post had been retweeted more than 2 million times, making it the most retweeted tweet ever. Wow.

I think the greatest number of retweets I’ve ever achieved is about 20.

The thing is, I think there’s something we can all learn from this. What does it take to make a tweet “retweet worthy”? Make it fun, make it relevant and make it real-time.

Oh, and having an audience of more than 40 million people helps.

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