12 Tips for Conducting Effective Webinars

Webinars have become increasingly popular in recent years for conveying information to a range of virtual attendees in remote locations. While this form of media is great for distributing information to individuals and organizations that would not be able to attend a live presentation, it can be difficult to achieve the same level of engagement with a virtual audience. We were curious about what webinar attendees most valued in their webinar experiences, so we asked them.

We asked respondents to rate their experience with the following attributes on a scale of 1 (very unsatisfying) to 5 (very satisfying):

Attribute Rating
Cost 4.4
Overall value 3.7
Overall learning experience 3.5
Ability to maintain your interest 3.4

It seems clear that webinars represent value to participants, particularly from the standpoint of cost/value. The ability to gain information and knowledge from the convenience of their own home, office—or backyard—is clearly valued!

When asked about the likelihood of participating in a webinar in the future, the overall rating (on a scale of 1-5, with 5 being “extremely likely”) was 4.3. Interestingly, the ability to interact with program presenters did not represent a significant benefit to these respondents, suggesting that “on-demand” programs carry equal value to live presentations.

In terms of the length of time respondents were willing to spend with this form of training, the overwhelming majority—58 percent—said one hour.

Based on this feedback and our own experience, we’ve compiled a new white paper offering 12 tips for conducting effective webinars. If you’re interested in receiving a copy, just let us know.

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