Marketers often like to talk about brand storytelling and, for many, a marketing strategy isn’t complete unless the brand is telling a compelling story. Brand storytelling represents the complete narrative you create for your audience—beyond your individual commercials, print media or website banner ads. As The Story of Telling notes on their website, “It’s about building something that people care about and want to buy into. It’s about framing your scarcity and dictating your value.” (more…)
Posts Tagged ‘visual communication’
The Impact of Technology on Storytelling
Thursday, October 22nd, 2015Tags: Brand Management, brand storytelling, branding, video, visual communication, visual storytelling
Posted in Marketing and Branding | No Comments »
Why You May Want to Avoid the Visual When Communicating With a B2B Audience
Tuesday, November 18th, 2014Like virtually every industry, marketing has been transformed dramatically by advances in technology, particularly the increasing ease with which high quality digital media can be produced and distributed relatively cheaply online. Professional audio and video can be incorporated into a website or distributed through email marketing with ease, and this has led to an increase in the use of such media when marketing for a variety of products and services.
Marketers have taken advantage of new technology and digital content techniques by increasing their use of such material to promote their products and services. According to a dual survey of content marketers and the B2B audiences they serve, (more…)
Tags: B2B, B2B marketing, Customer Communication, Marketing, Social Media, Technology, video, visual communication
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
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