by Linda Pophal
My first job out of college was working in traditional direct mail marketing and I spent ten years with that company. I loved the work because it was so measurable so you could tell what worked, what didn’t and continually make improvements to boost response. Digital marketing, of course, offers even greater opportunities to measure the effectiveness of content in a variety of ways so it’s a field I really enjoy.
Literally any content that is accessible online–e.g. via the internet–is considered to be digital marketing. (more…)
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Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
