Since the dawn of the Internet Age, businesses have been quick to see the benefit of a company website to attract customers; however, a company website, like any communication channel, should be thought of in the context of all of an organization’s stakeholders. This includes business partners and potential business partners, as well as employees and – the focus of this blog post – potential employees. (more…)
Posts Tagged ‘recruitment’
Your Website and Your Employer Brand
Tuesday, June 6th, 2017Selling Yourself, or Your Services, on LinkedIn
Thursday, May 22nd, 2014Social media – and particularly LinkedIn – has emerged as THE new method of job search, providing significant benefits to both job seekers and recruiters. I’ve been a long-time LinkedIn proponent and use it extensively for my own professional communication needs. I also highly recommend it to the students I work with each semester as the “go to” resource for job search–whether looking for internships, freelance opportunities or full-time jobs.
In fact, at the beginning of each semester in one of my classes I like to use it as an introduction to “selling something” — in this case themselves. And, truthfully, the steps and process for selling yourself or your business services via LinkedIn are absolutely the same as best practice marketing for any product or service. (more…)
Hiring Missteps and How to Avoid Them
Thursday, January 31st, 2013Have you ever made a bad hire? Me too. And while painful–for all involved–as with anything, we can learn important lessons from the missteps we make. We can also learn from the missteps of others. Over the years I’ve learned both through the research I’ve done in writing hundreds of business articles and a number of books on HR-related topics, including recruitment and hiring and, of course, from my own experiences. A reporter recently asked me for some insights about what are the biggest “hiring missteps” I’ve observed. Here’s what I shared: (more…)
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