At Strategic Communications, we are firm believers in the value of social media and online publicity for any. It’s a huge part of what we do and what we advise our clients to do. While the impact of social media can be overwhelmingly positive, there are occasionally situations that can be extremely damaging to the reputation and livelihood of an organization. We’re talking, of course, about the dreaded social media crisis. (more…)
Posts Tagged ‘PR and media relations’
Crisis Management in a Digital World
Thursday, October 27th, 2016Content Marketing: Developing Your Brand With Consistency and Regularity
Thursday, October 6th, 2016
For a small business or a new startup, marketing can be a real challenge. It’s not just the financial aspect; it’s also finding the right channels to get your brand in front of the potential customers you’re after. While some businesses have found success in outlandish publicity stunts, we don’t recommend such a dramatic approach. (more…)
Understanding the Changing Nature of Public Relations (PR)
Tuesday, February 2nd, 2016As we move further into 2016, it’s an appropriate time for PR firms to reflect on the changing nature of their industry. What’s changing in the tools available and the expectations of customers? (more…)
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