Posts Tagged ‘Pinterest’
Wednesday, August 15th, 2018
Not so long ago, social media was the wave of the future in online activity. Sites like Facebook and LinkedIn revolutionized how we connect with one another; and apps like Twitter, Instagram and Snapchat altered how an entire generation communicates online. These applications aren’t likely to go anywhere soon, but the landscape has changed drastically in recent years, and social media giants like Facebook and Twitter have been slammed over concerns of privacy, data sharing and online trolling.
Let’s take a look at some of the recent developments and the potential for user impact—whether for personal or professional purposes. (more…)
Tags: facebook, Instagram, linkedin, Pinterest, Snapchap, Social Media, social media management, social media strategy, twitter
Posted in Content Marketing | No Comments »
Tuesday, July 5th, 2016
The old saying “a picture is worth a thousand words” has been around for decades and for good reason—visual images get attention. Studies indicate that adding visual images to online communications boosts the odds that audiences will both notice and engage with that content. For instance, according to HubSpot, an inbound marketing software platform company based in Cambridge, Massachusetts: (more…)
Tags: content management, content marketing, Instagram, Pinterest, Snapchat, Vine, YouTube
Posted in Content Marketing | No Comments »
Thursday, January 22nd, 2015
One of the benefits—and potential downfalls—of the online environment is that it is a great equalizer. The smallest company, including solo operations, can present a “big company” feel, effectively competing against the big players in their industries. This can also present a downside, of course, for those seeking goods and services from online providers; all that glitters is not, necessarily, gold, so caveat emptor certainly applies.
Still, for small companies, and even individual practitioners in service industries like consulting, law, accounting, engineering, etc., it can be relatively easy to establish a strong presence online.
We’ve done that for our own marketing needs, and we work with a variety of other small businesses and independent consultants to help them establish a “big brand” online. In doing this, we have found some very important best practices that really must be adopted to generate results: (more…)
Tags: Advertising, customer engagement, facebook, Instagram, linkedin, Marketing, Pinterest, Social Media, twitter
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, July 8th, 2014
Social media is critical for most (but still not all) businesses these days. It is a key communication channel that allows businesses and individuals to connect with a wide audience very cost-effectively.
As a business owner I maintain both LinkedIn and Twitter accounts for myself and have used them to successfully connect with prospects, clients, the media and other audiences. I’ve gained more than one client simply through my LinkedIn profile.
As a marketing communication consultant I work with clients to develop and manage their online communications presence through content marketing and management. These activities generally involve a strategy around driving traffic from various social media activities (LinkedIn, Twitter, YouTube, blogs, etc.) to their web sites to generate some specific action, ultimately leading to a sale or new client interaction.
In my work I’ve found the keys to success to involve primarily two things: (more…)
Tags: content marketing, facebook, Google+, Instagram, likeable social media, linkedin, Pinterest, Social Media, social media marketing, twitter
Posted in Uncategorized | No Comments »
Thursday, June 12th, 2014
Ashton Kutcher (@aplusk) has more than 16 million Twitter followers. Harvard Biz Review (@HarvardBiz) has 1.5 million. My @StratCommun account has about 1500; my @LinWriter account has about 1300. What does this all mean? (more…)
Tags: analytics, facebook, linkedin, measurement, measuring results, Pinterest, social media success, successful social media, twitter, using social media
Posted in Analytics, Content Marketing, Internet Marketing, Marketing Measurement | No Comments »
Tuesday, February 11th, 2014
The wide proliferation of social media sites–from Facebook, Twitter and LinkedIn to Pinterest, Google+ and Instagram–provide a myriad of opportunities for businesses of any size to connect with their target audiences. That can be good news and not-so-good news for marketers. Why? Because while the out-of-pocket costs for using most of these tools is low to none, the time investment can be significant. Add to that (more…)
Tags: Advertising, content management, content marketing, facebook, Google+, Instagram, linkedin, Marketing, Pinterest, selling social media, Social Media, social media advertising, social media and the C-suite, twitter
Posted in Content Marketing | No Comments »
Thursday, September 26th, 2013
There is no doubt that the rapid introduction of various social media platforms has dramatically changed the communication climate for businesses of all kinds. Whether you’re an independent consultant or author, work in a small “mom and pop” retail outlet, or a large multi-national conglomerate, social media is likely to play a part in communicating with key audiences. Unfortunately, sometimes the role of social media isn’t carefully considered. Messages are shared, but is anyone listening? Most importantly, are the right people listening? (more…)
Tags: facebook, Google+, linkedin, online advertising, Pinterest, SEO, Social Media, social media marketing, twitter
Posted in Marketing and Branding | 2 Comments »
Friday, November 23rd, 2012
I work regularly with businesses, and independent consultants, on their marketing communication strategies, including social media strategies. The first two key points I address with my clients (whether for traditional or online media) are: (more…)
Tags: Advertising, facebook, Google+, linkedin, Marketing, Pinterest, Social Media, Strategy, twitter
Posted in Marketing Communication, Strategic Communications | No Comments »
Monday, November 19th, 2012
I was recently interviewed by a journalist for a piece for a business trade publication on the common mistakes made by businesses when using social media. It’s a great topic and one that could easily be expanded to the broad range of communication tools in general because the same types of mistakes occur in old as in new media.
Focusing specifically on new media– in this case social media– though, I shared with the reporter some of the common missteps I see (more…)
Tags: Advertising, communication strategy, facebook, Google+, linkedin, Pinterest, Social Media, Strategic Planning, twitter
Posted in Marketing Communication, Strategic Communications | No Comments »
Friday, April 20th, 2012
I was engaged in an online discussion recently about the value (or lack thereof) of Pinterest. It reminded me of similar discussions over the years about various technologies and tools that crop up on an increasingly frequent basis. I wouldn’t call myself an early adopter but I do like to keep up-to-date and experiment with new communication tools particularly. Recently I’ve experimented with Google+, Quora and Pinterest. Pinterest, for me anyway, (more…)
Tags: Marketing, Pinterest, Social Media, word of mouth
Posted in Marketing and Branding | No Comments »
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