Posts Tagged ‘marketing strategy’

A Study in Contrasts: Companies That Go the Distance, and Those That Don’t…

Wednesday, April 17th, 2024

Whatever happened to…

Over the past decade, we’ve seen a number of iconic brands simply disappear without a great deal of fanfare. On the other hand, we’ve seen the meteoric rise of new players that quickly captured the hearts, minds—and wallets—of consumers. But will they be able to sustain their gains? Only time will tell.

Here we take a look at some of the “losers,” and some of the “winners” and try to determine what it is that keeps a brand strong. (more…)

A Look at 5 Successful AI-Driven Marketing Campaigns

Wednesday, January 17th, 2024

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. By incorporating AI technology, such as machine learning, big data, and predictive analytics, into their marketing activities, brands can deliver hyper-personalized content and interactive customer experiences. 

Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. (more…)

Zigging When They Zag: The Potential of Traditional Marketing Communication

Tuesday, May 9th, 2023

The digital environment is quite cluttered these days and becoming more so. Consumers benefit from access to a massive amount of information literally available at their fingertips—and often being pushed to them by marketers yelling “pick me, me, me.” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: (more…)

When Considering Your Marketing Goals and Objectives, Get Real!

Wednesday, December 28th, 2022

Many of you have probably been at goal-setting seminars or workshops where the leader will pose a question like: “Would you like to make more money?,” and, of course, everybody nods or raises their hand. Then the leader will approach a workshop participant and  (more…)

Unless You’re Starbucks, Target or Another Big Brand Player, Market Share Doesn’t Really Matter

Thursday, December 22nd, 2022

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsAnd, quite honestly, it may not even really matter to them.

A lot of businesses worry unnecessarily about market share. It’s understandable because we read a lot about market share in the media. It’s something that big companies worry about a lot and, to a large degree, they need to. Smaller companies, though, really don’t need to be worried about market share. In fact, (more…)

If Your Goal is “Implied,” You Don’t Really Have a Goal

Thursday, September 8th, 2022

In interviewing for a job several years ago, I went through a round of interviews with various members of the organization. When meeting with the Chief Administrative Office (CAO), he handed me a brochure and said: “What do you think about this brochure?” My immediate thought was: “In what regard?,” but I resisted the urge to say that and, instead, said:

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The (Absolute) Power of Product and Its Impact on Your Marketing

Tuesday, September 6th, 2022
Marketing is a must-have for businesses of any kind and any size. In fact, all businesses are using marketing to some degree whether they know it or not.

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Are You Making Your Customers Work Too Hard? They May Just Give Up.

Thursday, August 25th, 2022

Sometimes I think the most simple thing that we can do as businesspeople and marketers is “put ourselves in the shoes” of our prospects and customers. Are we making it easy to buy? Or are we setting up unintentional barriers, however slight, that may interfere with—or obliterate—the purchasing process?

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You’re Using LinkedIn the Wrong Way—Here’s What We Recommend Instead

Tuesday, June 7th, 2022

social media marketing, how to use linkedin, twitter, facebook and other channels to achieve marketing results

I’ve had a LinkedIn profile since 2009. It has become the top source of referrals for my content marketing and marketing consulting services. Not because of the “brilliant” posts I share. Not because I get tons of likes and shares. Not because I write clever copy.

So how have I successfully leveraged LinkedIn to generate leads—and new clients—consistently? (more…)