Posts Tagged ‘email subject lines’

10 Advanced Subject Line Strategies for Maximizing Your Email Open Rates

Tuesday, January 9th, 2024

Despite sentiment to the contrary, even in a text message heavy world, email marketing still gets traction, especially for business-to-business (B2B) marketers.

However, the success of any email marketing campaign hinges on one crucial factor: the open rate. If your emails aren’t being opened, they’re not doing their job. One of the most important factors affecting open rates is the subject line.

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10 Specific Tips for Writing Compelling Email Subject Lines

Thursday, August 17th, 2023

Despite sentiments to the contrary, email marketing is still a go-to tool for both B2B and B2C marketers. But, especially in the B2B environment, it can be challenging to break through the gatekeepers. Even if your email message gets through organizations’ firewalls designed to combat spam, you still need to capture the attention of your desired recipient—or land in the circular file! (more…)

Email Subject Lines: It’s Not Rocket Science, But It Is Important

Monday, October 26th, 2020

Like many things we see all of the time, email subject lines are easy to overlook, especially when drafting them. Too often, though, copywriters, content marketers, and others fail to give enough thought to their email subject lines. They’re an afterthought. Something quickly thrown together and easily overlooked, not only by those writing them but those seeing them in their email inboxes! And that’s the problem.

Fail to pay enough attention to your email subject lines and your audience will too. (more…)