There is often tension between marketing and sales in many organizations. But why? Shouldn’t these two functions be closely aligned to most effectively achieve the revenue and ROI goals of the organization? What causes this tension, why is alignment important, and what steps can you take to bring these two important organizational functions closer together? (more…)
Posts Tagged ‘effective sales’
The Importance of Aligning Marketing and Sales
Thursday, November 11th, 2021How Becoming a Trusted SME Can Boost Your Sales Ability
Tuesday, October 23rd, 2018Many people are somewhat wary of having something sold to them. Even with professional salespeople, and even when we’ve actively sought out the product or service a salesperson is offering, there is a tendency to be skeptical of what they’re telling us. After all, they are trying to get money from us. That’s why anything that can be done to boost the credibility of a salesperson is a big boon. (more…)