Over the past several years, the use of traditional advertising, including print advertising, has declined sharply as digital marketing has taken off. This has been even more true during the pandemic as many traditional brick and mortar businesses were literally forced to adopt a digital business model or close their doors.
But does traditional print advertising still hold value for marketers? (more…)
Native ads—ads that reside seamlessly within content, giving the appearance of editorial material—have become increasingly prevalent as consumer adoption of mobile technology has skyrocketed. These ads can take many forms, and marketers are always in search of the next new thing that will enable them to cut through the clutter to deliver an experience that not only will be different, but also will resonate with their audiences and, ultimately, drive sales. At least that’s the goal. (more…)
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