Posts Tagged ‘connecting with prospects’

10 Tips to Help You Commit to Constant Prospecting

Wednesday, June 7th, 2023

Hiring marketing or content marketing talent?One of the key lessons I remember from a time when I did a lot of writing about consulting and had the opportunity to interact with dozens, maybe hundreds, of consultants, was the importance of focusing on prospecting even when you’re very, very busy.

It’s wisdom that I was well aware of when I started my business, Strategic Communications, in 2008, and at first was very easy to do. I wasn’t that busy after all during the early days (especially since this was 2008 and the beginning of a recession!). But as many consultants warned me what I’ve fallen prey to over the years was slacking off on prospecting when my workload became too heavy. (more…)

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How Small Businesses Can Get More Out of Their LinkedIn Accounts

Tuesday, October 13th, 2015

For a small business without a big marketing budget, it can be tough to find economical marketing outlets. Paid advertisements on television and radio can get expensive fast, as can hiring a quality web designer and paying for regular content. Fortunately, there are a number of low-cost/no-cost tools that small businesses can leverage to achieve marketing success. (more…)

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Posted in Business Development, Client Relations, Marketing and Branding | No Comments »