Video continues to be a popular and effective way to boost marketing efforts, especially with the emergence of video-first platforms such as TikTok. And, with the proliferation of do-it-yourself (DIY) video options, the demand for professionally produced, high-production-value video content no longer looms as the must-do priority it used to be. Today, marketers of all types and sizes—even those with very small budgets—can successfully use video to augment their marketing communication efforts. (more…)
Posts Tagged ‘communication during COVID’
How Marketers Are Using Video in 2021
Tuesday, June 22nd, 2021Communication Best Practices Learned From COVID-19
Wednesday, November 11th, 2020
It’s fair to say that few, if any companies—or their communication staff—were prepared to respond quickly and appropriately to the impacts of the COVID-19 pandemic, a pandemic that has swept the world and decimated lives and economies.
As millions of employees suddenly found themselves working remotely from their homes and millions of customers found themselves suddenly shut off from the companies and brands they typically engaged with, communication professionals found themselves grappling with important questions:
- How do we continue to communicate with a suddenly dispersed audience?
- How do we find the right balance between standard key messages and the need to address the ravages of the virus for employees, customers and the community at large?
- How do we strike the tone—certainly not too flippant, but also not too alarmist?
There have been some important communication lessons to be learned from the COVID-19 pandemic. We asked content marketers to share their key takeaways—what has worked well for them, what hasn’t, and how the experience will shape their communications for months, maybe years, to come. (more…)
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