Big data is the concept of tapping into the massive amounts of data collected every day on millions and millions of people conducting countless transactions around the world. The idea is that there is so much data available, you can not only draw conclusions about the characteristics of a market, but also draw correlation between those characteristics and purchasing behavior, and also determine causation, and also predict what they will do next. Powerful stuff. (more…)
Posts Tagged ‘big data’
Mastering Data Analytics in a Data-Rich Marketing World
Friday, March 24th, 2017Tags: big data, data analytics, Google Analytics, monitoring data
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
7 Digital Advertising Trends You Need to Know Now!
Tuesday, September 23rd, 2014Digital has taken the world by storm, upending the world of traditional advertising and requiring 21st marketers to become savvy about a broad range of digital advertising options that can include anything from SEO, to social media, to mobile and more.
There’s much to understand, much to keep track of and much to stay on top of. That’s the bad news.
The good news is that digital advertising, unlike traditional advertising, is far more trackable, allowing marketers to determine what is working for them and driving the results they desire and what may not be as effective. (more…)
Tags: big data, contextualization, depth of content, digital advertising, digital marketing, location-based communication, micro-video marketing, mobile marketing, multi-platform consumption, personalization, Social Media, Technology
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »