This year’s Super Bowl LVIII will be held in Las Vegas on February 11 between two teams, that according to a number of online memes hardly anybody except fans in their states want to win. I’d have to agree. Unless my team (Green Bay Packers) is in the Super Bowl, I really don’t have much interest in the game.
I do, though, have a lot of interest in the commercials!
“Dilly, dilly!” It was the marketing catchphrase of the year, according to the Wall Street Journal. And it’s definitely catchy. I love the commercials and the catchphrase and smile every time I hear it. I’m not alone.
Unfortunately, despite the popularity of the company’s new ad campaign, sales are slumping. (more…)
As Super Bowl LII in Minneapolis between the Philadelphia Eagles and New England Patriots approaches, it’s an obvious time to take another look at some of the data on the marketing spectacle that surrounds the event. Here we address some of the top questions many consumers have as they prepare to watch the commercials (er, game…) (more…)
Subcribe to This Blog
Brand Evaluation
We’ll help you assess the gaps between how you’d like to be perceived and how you are perceived. More
CONTENT CREATION
Whether you need web copy, blog posts, whitepapers, ghostwriting--or RFP or report creation, we can help. More
PR/MEDIA RELATIONS
We can provide you with media training and coaching, help you identify relevant media and help you generate media coverage locally, nationally and online. More
SOCIAL MEDIA
Social media isn’t for everyone, but if it’s right for you we’ll help you identify, implement and assess the impact of your online communications. More
STRATEGIC PLANNING
Our name says it all! We’re passionate about strategic planning and work with clients to develop marketing and communication plans, as well as broader business plans designed to provide actionable--and measurable--direction. More
