Archive for April, 2016
Thursday, April 28th, 2016
Many small businesses understand the importance of social media for their marketing efforts. Their owners or managers may be active on a variety of platforms — from Facebook and LinkedIn to Twitter and Instagram — and many run blogs with information relevant to their target markets. At the same time, many small business owners are close socially with their employees. They may play on common recreational league teams, go out together for happy hours, etc.
Just as there should be boundaries in your social interactions with employees, there should be certain ground rules for engaging with employees on social media. Here are some key considerations. (more…)
Tags: Employee Communication, Employee relations, employees and social media, employer brand, facebook, friending employees on social media, internal communications, linkedin, NLRB, NLRB and social media, Social Media
Posted in Internal Communication | 2 Comments »
Tuesday, April 26th, 2016
Native ads—ads that reside seamlessly within content, giving the appearance of editorial material—have become increasingly prevalent as consumer adoption of mobile technology has skyrocketed. These ads can take many forms, and marketers are always in search of the next new thing that will enable them to cut through the clutter to deliver an experience that not only will be different, but also will resonate with their audiences and, ultimately, drive sales. At least that’s the goal. (more…)
Tags: Advertising, content marketing, corporate communications, digital, digital advertising, MARCOM, native advertising, online marketing
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Strategic Communications | No Comments »
Thursday, April 21st, 2016
As the name suggests, social media is often a very informal means of conveying information. It’s familiar, colloquial and often has a personal touch – it’s social. So, when you’re using social media to support your business’ marketing needs, how should you behave? What’s the appropriate etiquette? (more…)
Tags: communicating on social media, communicating online, content management, content marketing, Customer Communication, digital marketing, facebook, linkedin, Social Media, twitter
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, April 19th, 2016
Blogs are so ubiquitous in the online world that it may seem like it’s not worth the effort to maintain your own. After all, blogs can take a lot of effort to maintain. You need to be current, consistent and relevant. Is it worth all that time and energy with so many blogs out there? (more…)
Tags: B2B content marketing, blogging, content creation, content curation, content management, content marketing, Marketing, Social Media, thought leadership
Posted in Blogging, Content Marketing, Internet Marketing, Marketing Communication, Publishing | No Comments »
Thursday, April 14th, 2016
The Content Marketing Institute’s (CMI) 2015 reports on B2B and B2C (business-to-consumer) content marketing trends reveal some important disconnects among demand, effectiveness, and satisfaction with results. For instance, while 86% of B2B respondents indicate that they are using content marketing, only 38% say that their efforts are effective. While 83% say they have a content marketing strategy, only 35% have a documented strategy. That’s a problem. (more…)
Tags: CMI, content marketing, Content Marketing Institute, Joe Pulizzi, MARCOM, marketing communications, strategic communications, Strategy
Posted in Content Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Tuesday, April 5th, 2016
Online marketing is a crowded arena. Just check out Internet Live Stats to get an idea of the massive amounts of blog posts, websites, tweets, etc. It’s hard to stand out in the crowd, but every once in a while, some gem emerges that catches the attention of the masses and forms part of the collective consciousness. In other words, something goes viral. But how does that happen? (more…)
Tags: content marketing, digital marketing, going viral, Marketing, online marketing, Social Media, viral content, viral marketing
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »
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