Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your website, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.
Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something – most likely to purchase your product or service. Here’s how: (more…)
It’s hard to overstate the value of a good blog and the impact it can have on your business. Here when we’re talking about value, we’re talking about bang for your buck. A blog is essentially free, other than the time you put into creating content and the cost of the website on which you host it. And yet a quality blog can do so much to drive traffic to your website and to help establish yourself, and your organization, as thought leaders in your industry.
We’ve been blogging since February, 2009, and we’ve been doing it consistently (one of our highly recommended strategies for success). Here are our “top tips” on building a blog that will generate real results: (more…)
Whether you’re writing copy for a brochure, a newspaper ad, a radio announcement or a blog for your web site–or even a resume–there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.
Think about writing copy as making a sales pitch to some target audience. Your goal is to persuade that person to do something – most likely to purchase your product or service. Here’s how: (more…)
I did an interview recently with a reporter who was looking for tips on email marketing effectiveness. Whenever I do this type of thing, or write bout email or Internet marketing, or even *think* about email or Internet marketing, I’m always struck with how very much the *same* online marketing is to traditional marketing. The tools may be different. The reach may be different. But the bottom line, by and large, is that the techniques (more…)
Subcribe to This Blog
Brand Evaluation
We’ll help you assess the gaps between how you’d like to be perceived and how you are perceived. More
CONTENT CREATION
Whether you need web copy, blog posts, whitepapers, ghostwriting--or RFP or report creation, we can help. More
PR/MEDIA RELATIONS
We can provide you with media training and coaching, help you identify relevant media and help you generate media coverage locally, nationally and online. More
SOCIAL MEDIA
Social media isn’t for everyone, but if it’s right for you we’ll help you identify, implement and assess the impact of your online communications. More
STRATEGIC PLANNING
Our name says it all! We’re passionate about strategic planning and work with clients to develop marketing and communication plans, as well as broader business plans designed to provide actionable--and measurable--direction. More
