We often think of social media as the revolutionary communication tool for reaching a wide range of consumers in the modern marketing environment — and for good reason. It’s a phenomenal tool for inexpensively and intimately communicating with enormous audiences and potential markets. But some commentators point out that the focus on the business-to-consumer benefits of social media might be overshadowing important opportunities for business-to-business relationship building. (more…)
Posts Tagged ‘twitter’
Best Practices in Making Social (Media) Connections
Tuesday, January 17th, 2017Tags: communicating online, content marketing, digital marketing, facebook, linkedin, Marketing, Social Media, twitter
Posted in Content Marketing | No Comments »
Being (Appropriately) Social Online: The Etiquette of Social Media Engagement
Thursday, April 21st, 2016As the name suggests, social media is often a very informal means of conveying information. It’s familiar, colloquial and often has a personal touch – it’s social. So, when you’re using social media to support your business’ marketing needs, how should you behave? What’s the appropriate etiquette? (more…)
Tags: communicating on social media, communicating online, content management, content marketing, Customer Communication, digital marketing, facebook, linkedin, Social Media, twitter
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Twitter: Beyond Self-Promotion
Thursday, March 17th, 2016In our recent blog post about the best ways to use Twitter for small businesses, we mentioned several uses of Twitter beyond pure advertising:
• Research
• Content curation
• Sharing Information with key target audiences
• Keeping an ear to the ground
Harvard Business Review (HBR) recently published an article titled “50 Companies That Get Twitter — and 50 That Don’t.” The article looked at a use of Twitter that is an important element of the pure advertising we choose not to focus on, and yet has a much broader usefulness: (more…)
Tags: customer communications, customer engagement, digital marketing, marketing online, online marketing, Social Media, twitter, using social media
Posted in Content Marketing, Internet Marketing, Marketing and Branding | 2 Comments »
Twitter: Beyond Promotion
Thursday, March 3rd, 2016Like most forms of social media, Twitter is largely used by businesses to promote a message, product or service. However, there are a number of uses for Twitter beyond purely promotional activities. Twitter, and other social media tools, can actually provide big benefits to businesses in multiple ways. Some of the ways we have used Twitter outside of traditional marketing include the following: (more…)
Tags: content marketing, Customer Communication, Customer Service, Employee Communication, facebook, linkedin, Social Media, social media marketing, social media research, twitter
Posted in Business Development, Client Relations, Internet Marketing, Marketing Research | No Comments »
Managing the Noise on Twitter
Tuesday, September 29th, 2015When Twitter first hit the social media scene, it seemed implausible or even inconceivable to many that 140 characters could provide any real value to social media marketing efforts, yet this application has emerged as one of the giants in the field. So popular, in fact, that it’s a daunting task to keep track of all of the activity on Twitter. There’s almost too much information. Some organizations (more…)
Tags: content management, content marketing, managing online content, managing social media, Social Media, twitter
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
The Benefits of Building an Online Community
Wednesday, April 15th, 2015Engaging with customers has always been important, but it has arguably never been easier than it is today in an era where we have a myriad of online communication channels and means to engage with our audiences. Whether they’re across town, or on the other side of the globe, electronic media allows for forum for marketers to listen to, learn form and leverage their online communities in a variety of ways. (more…)
Tags: Customer Communication, facebook, Google+, linkedin, marketing online, online communities, online marketing, Snapchat, Social Media, Technology, twitter
Posted in Business Development, Client Relations, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Tweeting Locally
Tuesday, January 27th, 2015One of the many things I enjoy about marketing is attempting to generate the most results with the least among of time, money and effort. I want to get more for less. From an advertising standpoint, that means, for instance, that just because the Super Bowl pulls in a large audience each year, it may not make sense to put your message in front of that audience unless a significant percentage of it might represent potential customers for your products or services.
Social media is a lot like that. Just because social media can deliver an international audience doesn’t mean that it makes sense for you to be out there communicating with an international audience. In fact, for many businesses, (more…)
Tags: Advertising, local advertising, Marketing, SEO, Social Media, tweeting locally, tweets, twitter
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Social Media Best Practices for SOHOs: You Don’t Have to be Big to be Successful Online!
Thursday, January 22nd, 2015One of the benefits—and potential downfalls—of the online environment is that it is a great equalizer. The smallest company, including solo operations, can present a “big company” feel, effectively competing against the big players in their industries. This can also present a downside, of course, for those seeking goods and services from online providers; all that glitters is not, necessarily, gold, so caveat emptor certainly applies.
Still, for small companies, and even individual practitioners in service industries like consulting, law, accounting, engineering, etc., it can be relatively easy to establish a strong presence online.
We’ve done that for our own marketing needs, and we work with a variety of other small businesses and independent consultants to help them establish a “big brand” online. In doing this, we have found some very important best practices that really must be adopted to generate results: (more…)
Tags: Advertising, customer engagement, facebook, Instagram, linkedin, Marketing, Pinterest, Social Media, twitter
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Are You Making Your Web Site the Hub of Your Content Marketing Activities?
Tuesday, January 6th, 2015I’ve said it often and will continue to say it to groups I have the opportunity to engage with around marketing communications issues: “If you don’t have a web site you virtually (pun intended) don’t exist.” Think about it. (more…)
Tags: content management, content marketing, facebook, Internet presence, marketing online, SEO, Social Media, twitter, web site
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
People Just Aren’t Influenced by Social Media – Ask Anyone
Tuesday, July 22nd, 2014A recent Gallup poll indicates that just 5 percent of U.S. residents say that social media had “a great deal of influence” on their purchasing decisions; 62 percent said that it had no influence at all.
Yet, companies in the U.S. spent $5.1 billion on social media in 2013. Are they nuts?
Likely not. The thing of it is, (more…)
Tags: Customer Communication, Gallup, linkedin, Marketing, online advertising, Social Media, twitter
Posted in Marketing and Branding | No Comments »
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