Posts Tagged ‘twitter’

The Benefits of Building an Online Community

Wednesday, April 15th, 2015

Engaging with customers has always been important, but it has arguably never been easier than it is today in an era where we have a myriad of online communication channels and means to engage with our audiences. Whether they’re across town, or on the other side of the globe, electronic media allows for forum for marketers to listen to, learn form and leverage their online communities in a variety of ways. (more…)

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Tweeting Locally

Tuesday, January 27th, 2015

One of the many things I enjoy about marketing is attempting to generate the most results with the least among of time, money and effort. I want to get more for less. From an advertising standpoint, that means, for instance, that just because the Super Bowl pulls in a large audience each year, it may not make sense to put your message in front of that audience unless a significant percentage of it might represent potential customers for your products or services.

Social media is a lot like that. Just because social media can deliver an international audience doesn’t mean that it makes sense for you to be out there communicating with an international audience. In fact, for many businesses, (more…)

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Social Media Best Practices for SOHOs: You Don’t Have to be Big to be Successful Online!

Thursday, January 22nd, 2015

One of the benefits—and potential downfalls—of the online environment is that it is a great equalizer. The smallest company, including solo operations, can present a “big company” feel, effectively competing against the big players in their industries. This can also present a downside, of course, for those seeking goods and services from online providers; all that glitters is not, necessarily, gold, so caveat emptor certainly applies.

Still, for small companies, and even individual practitioners in service industries like consulting, law, accounting, engineering, etc., it can be relatively easy to establish a strong presence online.

We’ve done that for our own marketing needs, and we work with a variety of other small businesses and independent consultants to help them establish a “big brand” online. In doing this, we have found some very important best practices that really must be adopted to generate results: (more…)

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Are You Making Your Web Site the Hub of Your Content Marketing Activities?

Tuesday, January 6th, 2015

I’ve said it often and will continue to say it to groups I have the opportunity to engage with around marketing communications issues: “If you don’t have a web site you virtually (pun intended) don’t exist.” Think about it. (more…)

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People Just Aren’t Influenced by Social Media – Ask Anyone

Tuesday, July 22nd, 2014

A recent Gallup poll indicates that just 5 percent of U.S. residents say that social media had “a great deal of influence” on their purchasing decisions; 62 percent said that it had no influence at all.

Yet, companies in the U.S. spent $5.1 billion on social media in 2013. Are they nuts?

Likely not. The thing of it is, (more…)

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Engaging Your Audience Through Social Media

Tuesday, July 8th, 2014

Social media is critical for most (but still not all) businesses these days. It is a key communication channel that allows businesses and individuals to connect with a wide audience very cost-effectively.

As a business owner I maintain both LinkedIn and Twitter accounts for myself and have used them to successfully connect with prospects, clients, the media and other audiences. I’ve gained more than one client simply through my LinkedIn profile.

As a marketing communication consultant I work with clients to develop and manage their online communications presence through content marketing and management. These activities generally involve a strategy around driving traffic from various social media activities (LinkedIn, Twitter, YouTube, blogs, etc.) to their web sites to generate some specific action, ultimately leading to a sale or new client interaction.

In my work I’ve found the keys to success to involve primarily two things: (more…)

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No Social Media? No Way!

Thursday, May 22nd, 2014

Financial institutions are on social media. Hospitals and healthcare systems are on social media. Even law enforcement agencies are becoming engaged. While some groups have, for very good reason, been slow to adopt social media as a means of communicating with various audiences, it’s fair to say that most organizations that have an audience of some sort have found social media to be a “must do” rather than a “we need to think about it.”

But not all. (more…)

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Best Practices for LinkedIn Groups

Thursday, May 1st, 2014
I’m a long-time fan of LinkedIn, and LinkedIn Groups, particularly for B2B marketing. I’ve used LinkedIn and groups for myself and for my clients whose goals generally include building credibility and establishing thought leadership status. A business contact recently asked me what my “top tips” would be for participating in LinkedIn and, particularly, for participation in LinkedIn Groups–one of the big benefits of this social media platform in my opinion.

(more…)

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The First Tweets of Top Social Media Influencers

Tuesday, April 29th, 2014

I learned recently that there’s a quick and easy way to find the first tweet of anyone who has been engaged with Twitter. You just go to this link and enter in the @username of someone and you’ll see there first post — aka tweet.

My first tweet for @StratCommun was on October 1, 2009 – wow! That surprised me. I know I’ve been engaged for some time, but didn’t realize exactly how long. Time flies, as they say (pun intended).
(more…)

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