In the “old days” finding experts was largely limited to identifying them through academic circles or highly regarded trade and professional publications. Experts were, in essence, “vetted” and those seeking their input could rely upon their veracity, authority and credentials. But, things have changed. Today, quite literally, anyone can be positioned as an “expert”–whether they really are or not. This has become possible because of the World Wide Web and a plethora of online communication channels, including websites, social media, blogs, etc. This is both a good and a bad thing. Interestingly, it is both good and bad for experts and non-experts. Here’s why: (more…)
Posts Tagged ‘thought leadership’
What Defines an “Expert” in 2016?
Thursday, February 18th, 2016Tags: becoming a thought leader, Brand Management, online presence, personal brand, thought leadership
Posted in Business Development, Career Advice, Internet Marketing, Marketing Communication | 2 Comments »
Content Marketing Best Practices From Online Influencers
Sunday, January 4th, 2015As of July 1, Jeff Haden’s June 8, 2015, LinkedIn post, “7 Things Employees Wish They Could Tell Their Bosses,” had grown to about 481,000 views, more than 1,800 likes, and 307 comments. Haden, a ghostwriter and speaker, is a LinkedIn Influencer. Similar to other Influencers, his posts often go viral. Most of those who are attempting to engage with an audience online, though, struggle to generate even 100 views. What can the masses learn from online influencers, whether they are the capital “I” LinkedIn variety or from a wider array of content outlets? (more…)
Tags: Brand Management, content management, content marketing, LinkedIn influencers, LinkedIn Pulse, marketing online, online influencers, PR and media relations, SEO, Social Media, thought leadership
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, PR and Media Relations, Publishing, Strategic Communications | No Comments »