Late last year, Jayson DeMers wrote an article for Forbes titled “7 Online Marketing Trends that will Dominate 2017.” One of DeMers’ predictions was that “brands will increasingly target niche markets out of necessity.”
DeMers writes, “Online marketing is becoming more crowded; though the number of available consumers has remained more or less steady, millions of new businesses have flooded into the space for a piece of the pie. This is especially true in the content and social media marketing spaces. One of the best solutions for this is to target a more specific niche, appealing to a narrower range of demographics with a more specific topic. As a result, we’re bound to see more companies opting for more targeted, almost personal-level content and campaigns.” (more…)
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