Posts Tagged ‘psychographics’

B2B Marketers: Are You Focused on Firmographics?

Wednesday, July 30th, 2014

If you’re reading this post, chances are you’re familiar with the use of demographics in helping to define and understand your target audience.  Demographics are objective criteria such as age, sex, income or geography/location. You also may be familiar with psychographics. Psychographics are qualitative characteristics of your audience–whether they are family-oriented, enjoy the outdoors, etc.

But, if you’re in the B2B (business to business) space, there’s another marketing term that you should be focused on: firmographics. Firmographics are (more…)

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