Posts Tagged ‘online marketing’
Tuesday, April 5th, 2016
Online marketing is a crowded arena. Just check out Internet Live Stats to get an idea of the massive amounts of blog posts, websites, tweets, etc. It’s hard to stand out in the crowd, but every once in a while, some gem emerges that catches the attention of the masses and forms part of the collective consciousness. In other words, something goes viral. But how does that happen? (more…)
Tags: content marketing, digital marketing, going viral, Marketing, online marketing, Social Media, viral content, viral marketing
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »
Thursday, March 17th, 2016
In our recent blog post about the best ways to use Twitter for small businesses, we mentioned several uses of Twitter beyond pure advertising:
• Research
• Content curation
• Sharing Information with key target audiences
• Keeping an ear to the ground
Harvard Business Review (HBR) recently published an article titled “50 Companies That Get Twitter — and 50 That Don’t.” The article looked at a use of Twitter that is an important element of the pure advertising we choose not to focus on, and yet has a much broader usefulness: (more…)
Tags: customer communications, customer engagement, digital marketing, marketing online, online marketing, Social Media, twitter, using social media
Posted in Content Marketing, Internet Marketing, Marketing and Branding | 2 Comments »
Thursday, January 28th, 2016
In a recent blog post we discussed the great potential inherent in the oft-overlooked marketing strategy of direct mail. We discussed how direct mail has a more personal feeling and how it can grab the recipient’s attention more effectively than an email, which may be ignored or filtered into junk mail or spam folders. Hopefully we converted some skeptics.
Now we’d like to take a deeper dive to look at specific tips and tricks for making direct mailing campaigns work for your organization, something covered in greater depth in our book “Direct Mail in the Digital Age.” (more…)
Tags: content management, Customer Communication, digital marketing, direct mail marketing, Direct Marketing, online marketing
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, January 26th, 2016
We recently received an inquiry from a physician regarding ways to develop and manage his online brand, and it seemed like a good time to take a look at brand building tips for online brands for professionals in general. Whether you’re a physician, an attorney, an accountant, a business consultant or any other type of service professional, your business’ brand is necessarily tied closely to your own personal brand. We wrote extensively on this topic as it relates to the legal profession in “Business Development and Marketing for Lawyers”; however, the concepts are applicable to any profession. (more…)
Tags: brand audit, brand building, Brand Management, building a brand presence, Customer Communication, digital marketing, marketing online, online marketing, Social Media, social media marketing, your service brand
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, PR and Media Relations | No Comments »
Tuesday, January 12th, 2016
In the age of social media, search engine optimization and email, it might sound crazy to suggest anyone think of including direct mail in their marketing strategy, but that’s just what we’re about to suggest. And, yes, by mail we mean paper mail delivered by a United States postal worker. (more…)
Tags: direct mail, direct mail marketing, Direct Marketing, email marketing, Marketing, online marketing, traditional direct mail, traditional marketing
Posted in Marketing and Branding, Marketing Communication, Strategic Communications | 2 Comments »
Tuesday, December 15th, 2015
David Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He’s even written an ebook on the topic: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.
The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content? (more…)
Tags: B2B marketing, content marketing, newsjacking, online marketing, PR and media relations, Social Media, Technology
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations, Publishing | No Comments »
Thursday, November 19th, 2015
Over the past few years, both B2B (business-to-business) and B2C (business-to-consumer) content marketing has exploded, driven by multiple changes to Google’s algorithms, which now reward unique, original, high-quality content. Marketers everywhere, in businesses large and small, are scrambling not only to find or create high-quality content, but to distribute that content in strategic ways aligned with their brand and designed to generate real, and measurable, results. (more…)
Tags: B2B marketing, B2C marketing, content management, content marketing, internet marketing, online marketing
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, November 17th, 2015
Nielsen data supports what most already know: apps are in. In fact, their research indicates that, in the U.S., Android and iPhone users 18 and older spend 65 percent more time on apps today than they did just two years ago. How much time? On average, it adds up to 30 hours and 15 minutes a month.
That fact hasn’t missed the attention of CMOs around the country. (more…)
Tags: B2B marketing, content management, content marketing, mobile marketing, online marketing
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Mobile | No Comments »
Friday, November 13th, 2015
Small business owners and entrepreneurs can often be impatient when it comes to watching their businesses grow. That’s understandable. Many have left good-paying jobs, with benefits and other perks, to pursue their dreams. The financial strain of striking out on one’s own, and the desire to see that dream grow, would make most people a little impatient. This is especially true when it comes to waiting for marketing activities to pay off. But, especially in the world of online marketing, patience pays! (more…)
Tags: content marketing, marketing planning, marketing results, online marketing, Social Media, social media results
Posted in Content Marketing, Marketing and Branding | No Comments »
Tuesday, October 13th, 2015
For a small business without a big marketing budget, it can be tough to find economical marketing outlets. Paid advertisements on television and radio can get expensive fast, as can hiring a quality web designer and paying for regular content. Fortunately, there are a number of low-cost/no-cost tools that small businesses can leverage to achieve marketing success. (more…)
Tags: B2B marketing, connecting with customers, connecting with prospects, Customer Communication, linkedin, online marketing, prospecting, Social Media, social media tools
Posted in Business Development, Client Relations, Marketing and Branding | No Comments »
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