Posts Tagged ‘naming’

Clever Name Conveys Message Without Violating Trademark

Thursday, September 13th, 2012

Speaking of names…sometimes I’m struck by what appear to be brilliant solutions to vexing problems and I came across such an example recently when I heard of a company called ‘Preneur.

What struck me is that I recall, not long ago, a big brouhaha over the magazine Entrepreneur and its successful fight to protect its name through trademark even though most of us would agree that the word “entrepreneur” (more…)

Is It Time to Change Your Name?

Tuesday, September 11th, 2012

Sales are stagnant. New customers are few and far between. Competitors are nipping at your heel. What to do? Must be time to change your name, right? Not so fast.

I’ve worked with numerous companies on name changes or the consideration of a name change for their entire organization or various products and services both as an internal director of corporate communications for an energy utility and healthcare organization and, now, as an independent consultant. There have been some surprisingly contentious discussions and (more…)