Posts Tagged ‘millennials and advertising’

How to Market to People Who Hate Marketing

Thursday, November 2nd, 2017

Millennials have changed the face of the world in so many ways: culture, technology and business to name just a few. As this group grows to represent an ever-larger share of the consumer market, one characteristic of this cohort, in particular, can be extremely vexing for marketing professionals: they—even more than previous generations—dislike and distrust marketing and advertising. So what can you do about that? (more…)

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