Numerous online discussions these days raise questions about the continued effectiveness of the traditional “press release” – or as it is more accurately termed *news* or *media* release (since these communications aren’t intended only for the “press”). The discussions are interesting and raise a number of relevant points about how communicating with the media has changed with the advent of online tools and the proliferation of email vs. traditional “snail mail.” It’s fair to say that the number of traditional print releases *mailed* to news outlets has diminished significantly over the past several years. However, (more…)
Posts Tagged ‘media’
Is The News Release Dead? Not Necessarily.
Thursday, May 10th, 2012If You Won’t Share Your Story, The Media Can’t Tell It! (So Don’t Get Mad When They “Get it Wrong”!)
Wednesday, February 29th, 2012This morning I received a response from a media rep I was working with to connect with a source for a story that has the potential to reflect negatively on the organization–a rather large organization. After working with her for about a week, she sent an email that said: “We’re going to have to pass on commenting. Sorry.”
As someone who has also been in her shoes, on the other side of the great divide between organizations and the media, I’m sure that she is.
I’m sure she knows, just as well as I and other communication professionals do, the problem (more…)
Raising Awareness for Your Products or Services
Thursday, June 9th, 2011I had a media inquiry recently from a reporter asking how businesses can best reach out to consumers to raise awareness of their products and services. It’s a great question and one that every new business/service provider grapples with. It is also the first step in the consumer buying process once a need has been realized. So, if you’re a business owner with something new to offer what steps should you take to get the word out to raise awareness of your product/service? (more…)
Local News – Where It’s At For Advertisers?
Tuesday, December 7th, 2010A recent study from Frank M. Magid Associates, Inc. and Hearst Television, Inc., sends a hopeful message to local news media–and an educational message to advertisers (local and otherwise), I think. The study, reported by Marketing Charts, indicates that 49% of respondents consider local news as the (more…)
How NOT to Respond to Media Opportunities – Don’t Do These Things!
Wednesday, April 14th, 2010Services like HARO (Help A Reporter Out) are excellent means for journalists and writers to connect with sources. I use the service myself both when writing stories and looking for sources, and when exploring media opportunities for clients. And, hopefully, I’ve learned a lot from receiving some very ineffective pitches. Here are some real examples of what NOT to do when responding to a reporter/writer request: (more…)
When You’re Pitching To “The Media”
Friday, February 13th, 2009At least once a week – maybe more often – I’ll have a prospect or client say to me: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. Here are 5: (more…)
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