Posts Tagged ‘linkedin’
Tuesday, May 16th, 2017
It’s hard to succeed at anything if you’re not focused. Whether you’re golfing, driving, taking an exam or giving a presentation, losing focus on your objective can be disastrous. The same is true of your social media activity. Granted social media marketing is a longer-term activity than golfing or giving a presentation, but the importance of focus is no less important. In particular, we’ve selected three key elements marketers should keep their focus on when engaging in social media. (more…)
Tags: facebook, linkedin, Marketing, marketing plan, Social Media, social media marketing, strategic marketing, twitter
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, January 17th, 2017
We often think of social media as the revolutionary communication tool for reaching a wide range of consumers in the modern marketing environment — and for good reason. It’s a phenomenal tool for inexpensively and intimately communicating with enormous audiences and potential markets. But some commentators point out that the focus on the business-to-consumer benefits of social media might be overshadowing important opportunities for business-to-business relationship building. (more…)
Tags: communicating online, content marketing, digital marketing, facebook, linkedin, Marketing, Social Media, twitter
Posted in Content Marketing | No Comments »
Tuesday, May 17th, 2016
Lately I’ve been receiving multiple submissions from random bloggers requesting that I share them on my site. It’s something that I’ve considered doing and have had a “to do” item for some time to come up with some criteria for reviewing and potentially publishing contributed content, but I just haven’t gotten around to it. Today, though, I received an item that I thought was useful enough, and non-promotional enough, that I felt it was worth sharing. (more…)
Tags: business communication apps, Dropbox, Google+, Hootsuite, linkedin, productivity apps
Posted in Business Development, Career Advice, Client Relations | No Comments »
Thursday, May 12th, 2016
With graduations on the horizon many are actively engaged in job search. LinkedIn can be your best friend.
It’s probably no surprise that LinkedIn is a great tool for job seekers. After all, unlike other, more social, social media sites like Facebook, Twitter, etc., LinkedIn is intentionally geared toward the professional sphere. But, chances are that, unless you’re in sales, own a business or are in the market for a new job, you probably aren’t spending a lot of time on LinkedIn. You should be. (more…)
Tags: career advice, job search, linkedin, looking for a job, Social Media, social media and the job search
Posted in Career Advice | No Comments »
Thursday, April 28th, 2016
Many small businesses understand the importance of social media for their marketing efforts. Their owners or managers may be active on a variety of platforms — from Facebook and LinkedIn to Twitter and Instagram — and many run blogs with information relevant to their target markets. At the same time, many small business owners are close socially with their employees. They may play on common recreational league teams, go out together for happy hours, etc.
Just as there should be boundaries in your social interactions with employees, there should be certain ground rules for engaging with employees on social media. Here are some key considerations. (more…)
Tags: Employee Communication, Employee relations, employees and social media, employer brand, facebook, friending employees on social media, internal communications, linkedin, NLRB, NLRB and social media, Social Media
Posted in Internal Communication | 2 Comments »
Thursday, April 21st, 2016
As the name suggests, social media is often a very informal means of conveying information. It’s familiar, colloquial and often has a personal touch – it’s social. So, when you’re using social media to support your business’ marketing needs, how should you behave? What’s the appropriate etiquette? (more…)
Tags: communicating on social media, communicating online, content management, content marketing, Customer Communication, digital marketing, facebook, linkedin, Social Media, twitter
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Thursday, March 3rd, 2016
Like most forms of social media, Twitter is largely used by businesses to promote a message, product or service. However, there are a number of uses for Twitter beyond purely promotional activities. Twitter, and other social media tools, can actually provide big benefits to businesses in multiple ways. Some of the ways we have used Twitter outside of traditional marketing include the following: (more…)
Tags: content marketing, Customer Communication, Customer Service, Employee Communication, facebook, linkedin, Social Media, social media marketing, social media research, twitter
Posted in Business Development, Client Relations, Internet Marketing, Marketing Research | No Comments »
Tuesday, October 20th, 2015
The modern marketing strategy just isn’t complete if it doesn’t include a social media element. As we’ve discussed in a previous blog post, tools like Google Analytics are great for tracking your social media activity and its impacts on your business. While we encourage social media marketers to read that blog and the background information linked within, it’s also important to discuss some of the misconceptions many businesses have about all the social media data they are collecting. Some might focus on information that isn’t particularly helpful, while others might be disregarding or missing entirely key metrics. (more…)
Tags: analyzing data, data analytics, Google Analytics, linkedin, Social Media, website traffic
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding, Web Sites | No Comments »
Tuesday, October 13th, 2015
For a small business without a big marketing budget, it can be tough to find economical marketing outlets. Paid advertisements on television and radio can get expensive fast, as can hiring a quality web designer and paying for regular content. Fortunately, there are a number of low-cost/no-cost tools that small businesses can leverage to achieve marketing success. (more…)
Tags: B2B marketing, connecting with customers, connecting with prospects, Customer Communication, linkedin, online marketing, prospecting, Social Media, social media tools
Posted in Business Development, Client Relations, Marketing and Branding | No Comments »
Wednesday, April 15th, 2015
Engaging with customers has always been important, but it has arguably never been easier than it is today in an era where we have a myriad of online communication channels and means to engage with our audiences. Whether they’re across town, or on the other side of the globe, electronic media allows for forum for marketers to listen to, learn form and leverage their online communities in a variety of ways. (more…)
Tags: Customer Communication, facebook, Google+, linkedin, marketing online, online communities, online marketing, Snapchat, Social Media, Technology, twitter
Posted in Business Development, Client Relations, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
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