Posts Tagged ‘Entrepreneur; preneur’

Clever Name Conveys Message Without Violating Trademark

Thursday, September 13th, 2012

Speaking of names…sometimes I’m struck by what appear to be brilliant solutions to vexing problems and I came across such an example recently when I heard of a company called ‘Preneur.

What struck me is that I recall, not long ago, a big brouhaha over the magazine Entrepreneur and its successful fight to protect its name through trademark even though most of us would agree that the word “entrepreneur” (more…)