Daniel Pink, one of the leading modern thinkers about work and the business environment, and the author of several books including, most recently, Drive: The Surprising Truth About What Motivates Us, suggests in a recent The Telegraph article that we are more creative when solving other peoples’ problems. He presents the results of a very interesting experiment that demonstrates that a group of people working on a problem on behalf of someone else do far better than a group of people working on what they are told is their own problem.
Fascinating, but upon reflection, not all that surprising. In fact, (more…)
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