It’s not uncommon for the finance and marketing functions to be at loggerheads in the office. Whether it’s about the wisdom of embarking on an expensive new marketing effort or finance professionals refusing to share the praise for positive financials with their peers in marketing, conflicts can abound. While Lincoln Martin amusingly compares the two functions to the Starks (marketing) and Lannisters (finance), a la HBO’s Game of Thrones, it generally isn’t the case that finance people don’t like or trust marketing people. It’s often an issue of poor communication. Marketers are in a good position to leverage their communications skillset to help bridge that gap. (more…)
Posts Tagged ‘communicating with the C-suite’
Making Friends With Finance
Thursday, November 10th, 2016Tags: collaborating with colleagues, communicating with the C-suite, getting a seat at the table, marketing and finance, speaking the language of finance, Strategy, understanding finance
Posted in Career Advice, Client Relations, Marketing and Branding | No Comments »
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