Posts Tagged ‘Add new tag’

How NOT to Respond to Media Opportunities – Don’t Do These Things!

Wednesday, April 14th, 2010

Services like HARO (Help A Reporter Out) are excellent means for journalists and writers to connect with sources. I use the service myself both when writing stories and looking for sources, and when exploring media opportunities for clients. And, hopefully, I’ve learned a lot from receiving some very ineffective pitches. Here are some real examples of what NOT to do when responding to a reporter/writer request: (more…)

They Don’t Care About You – But YOU Should Care About THEM!

Tuesday, February 16th, 2010

Want a quick tip to help you evaluate the effectiveness of your advertising copy? It’s simple. Just take a look and see how many times you use words like “we” or “our.” What’s wrong with those words? They’re you-focused, vs. they-focused – they being the target prospects you’re hoping to influence in some way.  Instead of words like “we” and “our,” your copy should include (more…)