COVID-19 had a massive impact on many aspects of business life, and events were certainly one of them. SXSW was one of the first events to announce its cancellation at the beginning of the pandemic and, of course, virtually all others followed suit. Live events have been re-emerging, but event planners are approaching the process differently from how they have in the past. Splash’s “2023 Events Outlook Report” (its third annual report) indicates that Read the rest of this entry »
Events and Event Planning in a Post-Pandemic World
July 25th, 2023The Power of Ethos, Logos, and Pathos in Writing Promotional Copy
July 21st, 2023
It’s not uncommon for students in both high school and higher ed to question whether what they’re learning will actually have relevance in the real world of work. There are three concepts, though, from several speech classes I taught at the undergraduate level, that I’ve found to be extremely helpful in creating content designed to resonate with various needs and preferences of the target audience: ethos, logos, and pathos. Before I lose you, trust me, these are really simple concepts that you can use to create and evaluate your promotional content. Read the rest of this entry »
10 Simple, and Easy to Fix, Errors That May Be Keeping You From Getting Media Coverage
July 18th, 2023
When business leaders, thought leaders, and even PR pros are hoping to get media coverage for their, or their companies’ efforts, they often inadvertently make some mistakes that can hinder their efforts.
Here we take a look at 10 common, and easily fixable, mistakes. How many are you making? Read the rest of this entry »
Marketing’s New Reality: The Metaverse
July 11th, 2023
Artificial intelligence. Machine learning. Virtual reality. Augmented reality. Mixed reality. ChatGPT. These are just a few of the many new technologies that are confronting marketers and literally all professions today.
The opportunities can be both exciting and overwhelming. Read the rest of this entry »
ChatGPT: Opportunities and Risks Related to AI-Generated Content
July 5th, 2023
AI-driven content-generation tools are nothing new. But if the hype around the release of ChatGPT is to be believed, this new offering is something special. It is purported to have a heightened ability to create quality content for a variety of applications, including social media posts, marketing copy, business reports, customer-facing documents, and a variety of other written materials. As OpenAI, the creator of the ChatGPT model, notes on its website, Read the rest of this entry »
A Few Tips and Tricks for Capturing Media Attention: A Guide for Thought Leaders, Business Consultants, and Authors
June 20th, 2023
In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. However, with the right strategies and a touch of creativity, thought leaders, business consultants, and authors can rise above the noise and make a lasting impact. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in! Read the rest of this entry »
Mastering Hashtags: Unleashing the Power of Social Media Engagement
June 16th, 2023
In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. To maximize the reach and visibility of your content, it’s essential to understand and use hashtags effectively. Here we take a look at the fundamentals of hashtags, how they function on popular social media channels, and provide best practices for using them to enhance your social media strategy. Read the rest of this entry »
Early Applications for Using ChatGPT as a Content Creation Aid
June 13th, 2023
ChatGPT—a popular generative AI tool—is top-of-mind for everyone involved in marketing and content creation these days. And for good reason. Its potential is astonishing. With a short prompt and the tap of the keyboard it spews out content related to virtually anything you present it with in literally seconds.
It’s truly amazing.
Multiple Use Cases
We’ve only experimented with ChatGPT a little bit at this point, but based on this early experience we’ve found some of the most useful applications in our work to be: Read the rest of this entry »
Five Tips for Finding Credible Sources to Interview for Professional Articles
June 10th, 2023
Here we offer five effective tips to help you find credible sources for your B2B articles.
10 Tips to Help You Commit to Constant Prospecting
June 7th, 2023
One of the key lessons I remember from a time when I did a lot of writing about consulting and had the opportunity to interact with dozens, maybe hundreds, of consultants, was the importance of focusing on prospecting even when you’re very, very busy.
It’s wisdom that I was well aware of when I started my business, Strategic Communications, in 2008, and at first was very easy to do. I wasn’t that busy after all during the early days (especially since this was 2008 and the beginning of a recession!). But as many consultants warned me what I’ve fallen prey to over the years was slacking off on prospecting when my workload became too heavy. Read the rest of this entry »
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