January 12th, 2024
In the digital marketing landscape, authenticity and connections with consumers are paramount. A great way to connect with and engage your audience, while leveraging the power of word-of-mouth is through user-Generated Content (UGC). UGC can play a significant role in building brand trust and engagement.
But what do we mean when we say “user-generated” content, and how can you incorporate that kind of content into your marketing efforts in a way that’s brand supportive? Read the rest of this entry »
Tags: content marketing, crowdsourcing, digital marketing, engaging your audience, UGC, user-generated content
Posted in Content Marketing, Influencer Marketing, Marketing and Branding | No Comments »
January 9th, 2024
Despite sentiment to the contrary, even in a text message heavy world, email marketing still gets traction, especially for business-to-business (B2B) marketers.
However, the success of any email marketing campaign hinges on one crucial factor: the open rate. If your emails aren’t being opened, they’re not doing their job. One of the most important factors affecting open rates is the subject line.
Read the rest of this entry »
Tags: digital marketing, email marketing, email subject lines, marketing strategies, writing effective emails, writing emails that get opened
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
December 11th, 2023
Corporate giving to charities has seen a significant increase since 2016. In 2021, corporations donated an estimated $21.08 billion to U.S. charities, marking an increase of 23.8% from the previous year. This trend continued into 2022, with corporate giving estimated to have increased by 3.4%, totaling $29.48 billion. This increase in corporate giving is part of a broader trend in corporate philanthropy, with giving having increased by more than 15% for 6 out of 10 companies in recent years.
Why? Read the rest of this entry »
Tags: corporate giving, corporate goodwill, corporate social responsibility, CSR, philanthropy
Posted in PR and Media Relations | No Comments »
December 5th, 2023
Over the past several years a growing number of wineries, microbreweries and distilleries have been springing up around the country as entrepreneurs seek to address a growing market not simply for alcoholic beverages but for local destination experiences.
Consumers have long been able to buy wine, beer or spirits at local liquor stores with no discernible lack of brand options available at varying price points. Why, then, are these relatively small players having such a big impact on the economy? Read the rest of this entry »
Tags: experiential marketing, local breweries, local distilleries, local wineries, marketing experiences, marketing local
Posted in Marketing and Branding | No Comments »
November 29th, 2023
While Uber and Lyft have popularized the concept of the gig economy, the truth is that gig, freelance, or contract workers have been around for a long time. In fact, I’ve been one of these since 1981, when I first started writing business articles for a wide range of trade and business publications. I’ve worked remotely with publishers and editors for years—most of them I’ve never physically met! My interest in the gig economy, which traditionally had been referred to as telecommuting, led me to research and write a book on the topic some years ago. Read the rest of this entry »
Tags: freelancers, hiring content marketers, hiring contractors, hiring creative talent, hiring freelancers
Posted in Content Marketing, HR Management, Marketing and Branding | No Comments »
November 21st, 2023
Vinyl records. Audiotapes. Typewriters. Carbon paper. That white stuff that Mike Nesmith’s mom invented that we used to use to correct typing errors. Rotary phones. The Post Office (well, not yet…). Look back over the past 10, 20 or 50 years, and you’ll find countless examples of products and services that simply no longer exist — or that have morphed into something else. Products and services that, for whatever reasons, have become obsolete. Read the rest of this entry »
Tags: Brand Management, going out of business, planned obsolescence
Posted in Marketing and Branding | No Comments »
November 14th, 2023
Generative AI (ChatGPT is one popular example) holds a lot of promise for researchers and content creators of all kinds, but it may also pose some risks that have not yet been fully explored, such as the risk of copyright infringement. As an AI tool crawls the internet and digital sources for information to respond to users’ queries, the information that’s pulled often belongs to other content creators. What risks does that have for those relying on this information—sometimes verbatim—especially when it might be inaccurate? Here we take a look at written content generated by AI and the implications content creators need to be aware of. Read the rest of this entry »
Tags: Bard, ChatGPT, GenAI, generative AI
Posted in Content Marketing, Internet Marketing | No Comments »
November 7th, 2023
Influencer marketing is a type of social media marketing that leverages endorsements and product mentions from people who have a dedicated social following and are viewed as experts among a particular demographic. This marketing strategy works effectively due to the high amount of trust these influencers have built up with their following. Their recommendations and opinions offer “social proof” that can be powerful enticements for purchasing products and services of varying kinds.
Not all influencers are created equal, of course.
Tags: becoming an influencer, influencer marketing, marketing through influencers
Posted in Internet Marketing, Marketing and Branding | No Comments »
October 10th, 2023
If you’re involved in content creation or management and you haven’t heard of ChatGPT by now, you must be living under a rock. ChatGPT is a form of generative AI—“a type of artificial intelligence technology that can produce various types of content including text, imagery, audio and synthetic data,” according to George Lawton in an article from TechTarget.
It holds a lot of promise but also, potentially, a lot of peril for users.
Read the rest of this entry »
Tags: ChatGPT, content marketing, copyright infringement, GenAI, generative AI, new technology in marketing, plaigarism, pros and cons of ChatGPT, using ChatGPT, using technology in marketing
Posted in Content Marketing | No Comments »
October 3rd, 2023
When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence.
AI is clearly top of mind for marketers. But it can also be a distraction that keeps marketing pros focused raptly on it and turning their attention away from other compelling technologies and trends that should be on their radar screens. Nonetheless, its current and potential impact cannot be ignored. Read the rest of this entry »
Tags: 2023 content marketing trends, 2023 marketing trends, AI, generative AI, marketing trends, trending topics
Posted in Marketing and Branding | No Comments »
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