Archive for the ‘Community Relations’ Category

Boosting The Power of Social Media: Taking Risks Without Getting Burned

Thursday, January 17th, 2013

What have you posted on your social media sites lately? Anything substantial? Anything risky? Anything controversial or challenging that you thought might provoke a response–even a contrary response–from your audience?

A key to engaging with audiences online and encouraging interaction with them is provoking an emotion: making them care.  In the process you reveal something about who you are and what you believe in.  Regardless of the business you’re in, the first thing that your potential customers do when seeking information on products or services they may be interested in is (more…)

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Getting #Personal: How Engaging Social Media Visitors in Conversation Can Boost Engagement

Tuesday, January 15th, 2013

A good place to keep your clients, customers, and employees engaged is online. Interaction is key, and a critical element of keeping people engaged and interested. You can do this on social networks, blogs, emails, and websites.

Here’s an example that comes from an intern of mine, who reached out and tweeted to a company that makes an interesting Mac app. (more…)

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Small Businesses and Local Advertising

Tuesday, December 4th, 2012

Should small businesses use local advertising? While this is one of those questions that can quickly be responded to with “it depends…,” if the market is a local one I do tend to believe that local advertising makes sense. And I’m not alone. Consider the increase in local online advertising among many marketers. Local online advertising was predicted to surge by 18 percent in 2012 to $18.5 billion

, according to paidContent.

The bigger the world gets, the more opportunities to leverage a small circle of influence I think. Just as when generating followers, friends and fans through social media (more…)

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Tips for Successful Media Exposure

Tuesday, July 31st, 2012
Gaining exposure through the media continues to be a great way for organizations to reach and influence various audiences. And, of course, today the “media” has vastly expanded to include not only traditional media (print and broadcast), but blogs and other online venues. Successful media exposure requires both proactive and reactive efforts. Whether you’re just developing a media plan, or have already been interacting with the media, here are some key steps and tactics to ensure the best results from your efforts: (more…)
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What to do When You Make an Online Mistake

Tuesday, July 3rd, 2012

Whether managing your personal account or updating an employer or client account you’re responsible for, making an online mistake can be embarrassing to say the least. Online mistakes can also be costly in terms of damage done to an individual or firm’s reputation. As many celebrities and newsies have discovered sometimes what they felt was an innocuous statement can become quickly controversial and viral.

A client recently asked me how to deal with an error that went out in a post. There is no “easy answer” to this type of question, of course. The answer is really “it depends.”  It depends on what the “oops” was, how many people are likely to see it, what the potential negative ramifications might be and–importantly–whether a follow up message might bring more attention to the issue rather than defusing it. Believe it or not (more…)

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Leveraging Consumer Feedback – Even When It’s Negative

Thursday, June 28th, 2012

In the old days, communicators communicated to their audiences. These days communicators, if they’re communicating online, are communicating with their audiences–whether they realize it or not. The old “conversations” were generally cloaked in privacy. When I saw a television ad that generated some kind of response from me, I might share it with the few people I was watching the commercial with, or talk about it later with friends. But, my response was fairly limited.

Enter social media. Today (more…)

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Are You Community-Minded?

Tuesday, February 16th, 2010

Bristol Myers, General Mills and IBM were the Top 3 corporate citizens in 2009 according to the annual CRO 100 Best Citizens list.  These are just a few of the (more…)

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Difficult Choices Require Strategic Approach

Saturday, March 7th, 2009

Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? (more…)

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