Archive for the ‘Community relations’ Category
Tuesday, April 9th, 2013
I assist some clients with their social media activities, including the managing of online groups–some are more successful than others. As I’ve managed and monitored their groups, dabbled with my own, and evaluated other groups I’ve noted a number of factors that seem to impact their success. (more…)
Tags: blog, blogging, Community relations, forums, linkedin, online communities, Social Media, web communities
Posted in Business Development, Community relations, Customer communication, Marketing communication, Social Media | No Comments »
Monday, February 18th, 2013
Contributed by Rachel Vick
We saw a prime example today of the need for big brand crisis communication. That’s right; Burger King was hacked on Twitter earlier this morning. Nothing like an Internet hacking to threaten a company’s reputation and put them directly in the spotlight!
Burger King’s hackers tweeted around 11:00 am that Burger King had been sold to McDonald’s. Burger King’s Twitter profile was also changed, including the profile photo (which was changed to the McDonald’s logo) and company information, which stated: ”Just got sold to McDonald’s because the whopper flopped.”
The hackers continued to tweet for about an hour with obscene statements and false accusations, such as (more…)
Tags: burger king, crisis, crisis communication, crisis management, hacked, password, plan, Social Media, twitter
Posted in Advertising, Brand management, Business development, Community relations, Customer communication, Internet marketing, Marketing, Marketing and Branding, Media relations/PR, PR and Media Relations, Promotions, Social Media, Strategy, Web Sites | No Comments »
Tuesday, January 29th, 2013
I came across two photos the other day with some ordinary people doing some extraordinary marketing campaigns, and generating phenomenal results via Facebook. (more…)
Tags: benefits, business, campaign, facebook, Marketing, marketing campaign, Social Media
Posted in Advertising, Community relations, Internet marketing, Marketing, Marketing and Branding, Marketing Research, Media relations/PR, Social Media, Strategic Communications, Strategic Planning, Technology | No Comments »
Thursday, January 17th, 2013
What have you posted on your social media sites lately? Anything substantial? Anything risky? Anything controversial or challenging that you thought might provoke a response–even a contrary response–from your audience?
A key to engaging with audiences online and encouraging interaction with them is provoking an emotion: making them care. In t he process you reveal something about who you are and what you believe in. Regardless of the business you’re in, the first thing that your potential customers do when seeking information on products or services they may be interested in is (more…)
Tags: career, facebook, internet, job, jobs, professional, reputation, Social Media, twitter, web
Posted in Client relations, Community relations, Customer communication, Internet marketing, PR and Media Relations, Social Media, Technology, Training | No Comments »
Tuesday, January 15th, 2013
A good place to keep your clients, customers, and employees engaged is online. Interaction is key, and a critical element of keeping people engaged and interested. You can do this on social networks, blogs, emails, and websites.
Here’s an example that comes from an intern of mine, who reached out and tweeted to a company that makes an interesting Mac app. (more…)
Tags: facebook, interaction, internet, internet marketing, Marketing, personal, social, Social Media, trust, twitter, websites
Posted in Advertising, Brand management, Community relations, Internet marketing, Marketing, Marketing and Branding, Marketing communication, Media relations/PR, PR and Media Relations, Social Media, Strategic Communications, Strategy | No Comments »
Tuesday, December 4th, 2012
Should small businesses use local advertising? While this is one of those questions that can quickly be responded to with “it depends…,” if the market is a local one I do tend to believe that local advertising makes sense. And I’m not alone. Consider the increase in local online advertising among many marketers. Local online advertising was predicted to surge by 18 percent in 2012 to $18.5 billion, according to paidContent.
The bigger the world gets, the more opportunities to leverage a small circle of influence I think. Just as when generating followers, friends and fans through social media (more…)
Tags: Advertising, local ads, local advertising, online marketing
Posted in Advertising, Community relations, Competition, Healthcare, Marketing | No Comments »
Tuesday, July 31st, 2012
Gaining exposure through the media continues to be a great way for organizations to reach and influence various audiences. And, of course, today the “media” has vastly expanded to include not only traditional media (print and broadcast), but blogs and other online venues. Successful media exposure requires both proactive and reactive efforts. Whether you’re just developing a media plan, or have already been interacting with the media, here are some key steps and tactics to ensure the best results from your efforts:
(more…)
Tags: media relations, pr, public relations
Posted in Community relations, Media relations/PR, PR and Media Relations | No Comments »
Tuesday, July 3rd, 2012
Whether managing your personal account or updating an employer or client account you’re responsible for, making an online mistake can be embarrassing to say the least. Online mistakes can also be costly in terms of damage done to an individual or firm’s reputation. As many celebrities and newsies have discovered sometimes what they felt was an innocuous statement can become quickly controversial and viral.
A client recently asked me how to deal with an error that went out in a post. There is no “easy answer” to this type of question, of course. The answer is really “it depends.” It depends on what the “oops” was, how many people are likely to see it, what the potential negative ramifications might be and–importantly–whether a follow up message might bring more attention to the issue rather than defusing it. Believe it or not (more…)
Tags: Brand management, crisis communication, Customer Service, media relations, pr, public relations, word of mouth
Posted in Brand management, Community relations, Media relations/PR, PR and Media Relations, Social Media, Strategic Communications | No Comments »
Thursday, June 28th, 2012
In the old days, communicators communicated to their audiences. These days communicators, if they’re communicating online, are communicating with their audiences–whether they realize it or not. The old “conversations” were generally cloaked in privacy. When I saw a television ad that generated some kind of response from me, I might share it with the few people I was watching the commercial with, or talk about it later with friends. But, my response was fairly limited.
Enter social media. Today (more…)
Tags: Brand management, crisis communication, Customer Service, pr, public relations, Social Media
Posted in Community relations, Customer communication, Customer Service, Media relations/PR, PR and Media Relations, Social Media | No Comments »
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