Archive for the ‘Community Relations’ Category

How Negative Reviews Can Help Boost Your Business: If You Handle Them Effectively

Wednesday, June 13th, 2018

Sales professionals will be quick to tell you that a positive customer review goes a long way toward converting prospects into eventual customers. What better way to convince the market that you can walk the walk than to have satisfied customers tell your story for you? Conversely, negative reviews can be quite damaging. Data suggests that positive reviews influence the purchase decisions of 90 percent of respondents, while negative reviews influence around 86 percent.

But negative reviews and customer complaints can actually be good for business. Before your head explodes, let’s look at some intuitive reasons why. (more…)

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Avoiding the Top 3 Networking Blunders

Thursday, December 7th, 2017

Hiring marketing or content marketing talent?Networking is an important activity in any industry. The term has many definitions depending on who you talk to, but in a broad sense you can think of it as just getting to know people in your industry. It’s surprising how many employment, mentorship, sales and partnership opportunities come about just by tapping into who you know and who you’ve met through networking activities.

Unfortunately, we don’t always leverage those relationships to best advantage. (more…)

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Preparing for a Social Media Crisis: Before it Happens

Tuesday, September 20th, 2016

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingAt Strategic Communications, we are firm believers in the value of social media and online publicity for a business. It’s a huge part of what we do and what we advise our clients to do. But, while the impact of social media on a business is overwhelmingly positive, there are occasionally situations that have the potential to be extremely damaging to a company’s reputation and livelihood. We’re talking, of course, about the dreaded social media crisis. (more…)

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Corporate Social Responsibility: Difficult Choices Require Strategic Approach

Thursday, May 5th, 2016

Boardroom tableSupporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? (more…)

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Community Outreach Best Practices

Thursday, July 16th, 2015

Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? (more…)

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Supporting the Community: Tough Choices Need to be Approached Strategically

Thursday, June 26th, 2014

Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way?

Research from the Council on Foundations, indicates that over a 10-year period, companies with good corporate citizenship images and programs enjoyed a 33 percent lead in growth of profits over competitors without such programs.

These efforts, though, need to be done strategically! The factors that go into determining whether you will support specific goodwill advertising requests are the same factors that go into virtually every business decision you make: your market, your business objectives and the resources you have available (your budget).

As you work to develop your own “goodwill policy,” follow these steps: (more…)

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Focusing On Community Relations: What’s Your Strategy?

Tuesday, May 28th, 2013

Supporting your community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. For the small businesses and independent consultants these issues can be even more challenging. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? (more…)

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Creating Online Communities

Tuesday, April 9th, 2013

I assist some clients with their social media activities, including the managing of online groups–some are more successful than others. As I’ve managed and monitored their groups, dabbled with my own, and evaluated other groups I’ve noted a number of factors that seem to impact their success. (more…)

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Crisis: It Can Happen to Anyone. Take Burger King, For Example!

Monday, February 18th, 2013

Contributed by Rachel Vick

We saw a prime example today of the need for big brand crisis communication. That’s right; Burger King was hacked on Twitter earlier this morning. Nothing like an Internet hacking to threaten a company’s reputation and put them directly in the spotlight!

Burger King’s hackers tweeted around 11:00 am that Burger King had been sold to McDonald’s. Burger King’s Twitter profile was also changed, including the profile photo (which was changed to the McDonald’s logo) and company information, which stated: “Just got sold to McDonald’s because the whopper flopped.”

The hackers continued to tweet for about an hour with obscene statements and false accusations, such as (more…)

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Marketing Strategies: Facebook Campaigns

Tuesday, January 29th, 2013

I came across two photos the other day with some ordinary people doing some extraordinary marketing campaigns, and generating phenomenal results via Facebook. (more…)

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