Archive for the ‘Community Relations’ Category
Wednesday, June 13th, 2018
Sales professionals will be quick to tell you that a positive customer review goes a long way toward converting prospects into eventual customers. What better way to convince the market that you can walk the walk than to have satisfied customers tell your story for you? Conversely, negative reviews can be quite damaging. Data suggests that positive reviews influence the purchase decisions of 90 percent of respondents, while negative reviews influence around 86 percent.
But negative reviews and customer complaints can actually be good for business. Let’s look at some potentially counter-intuitive reasons why. (more…)
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Tags: customer feedback, managing customer feedback, managing feedback, negative reviews, online reviews, positive reviews, Yelp
Posted in Brand Management, Client Relations, Community Relations, Customer Communication, Customer Service, Marketing and Branding, Sales, Small Business Strategy | No Comments »
Thursday, December 7th, 2017
Networking is an important activity in any industry. The term has many definitions depending on who you talk to, but in a broad sense you can think of it as just getting to know people in your industry. It’s surprising how many employment, mentorship, sales and partnership opportunities come about just by tapping into who you know and who you’ve met through networking activities.
Unfortunately, we don’t always leverage those relationships to best advantage. (more…)
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Tags: business networking, networking, networking professionally, professional networking
Posted in Business Development, Career Advice, Client Relations, Community Relations, Influencer Marketing, Marketing, Marketing and Branding | No Comments »
Tuesday, September 20th, 2016
At Strategic Communications, we are firm believers in the value of social media and online publicity for a business. It’s a huge part of what we do and what we advise our clients to do. But, while the impact of social media on a business is overwhelmingly positive, there are occasionally situations that have the potential to be extremely damaging to a company’s reputation and livelihood. We’re talking, of course, about the dreaded social media crisis. (more…)
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Tags: crisis management, managing crises online, media relations, public relations, social media and crisis management
Posted in Community Relations, Media Relations/PR, PR and Media Relations, Social Media | No Comments »
Thursday, May 5th, 2016
Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? (more…)
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Tags: charitable donations, corporate governance, corporate social responsibility, CSR, donations, goodwill giving, sponsorships
Posted in Community Relations, PR and Media Relations, Small Business Strategy | No Comments »
Thursday, July 16th, 2015
Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? (more…)
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Tags: charitable contributions, charitable giving, community outreach, Community Relations, community support, donations, goodwill, nonprofits, not-for-profit
Posted in Community Relations, Marketing and Branding, Strategy | No Comments »
Thursday, June 26th, 2014
Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way?
Research from the Council on Foundations, indicates that over a 10-year period, companies with good corporate citizenship images and programs enjoyed a 33 percent lead in growth of profits over competitors without such programs.
These efforts, though, need to be done strategically! The factors that go into determining whether you will support specific goodwill advertising requests are the same factors that go into virtually every business decision you make: your market, your business objectives and the resources you have available (your budget).
As you work to develop your own “goodwill policy,” follow these steps: (more…)
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Tags: Community Relations, corporate giving, corporate philanthropy, CSR, goodwill giving, philanthropy
Posted in Business Development, Community Relations, Customer Communication, Strategic Communications | No Comments »
Tuesday, April 9th, 2013
I assist some clients with their social media activities, including the managing of online groups–some are more successful than others. As I’ve managed and monitored their groups, dabbled with my own, and evaluated other groups I’ve noted a number of factors that seem to impact their success. (more…)
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Tags: blog, blogging, Community Relations, forums, linkedin, online communities, Social Media, web communities
Posted in Business Development, Community Relations, Customer Communication, Marketing Communication, Social Media | No Comments »
Monday, February 18th, 2013
Contributed by Rachel Vick
We saw a prime example today of the need for big brand crisis communication. That’s right; Burger King was hacked on Twitter earlier this morning. Nothing like an Internet hacking to threaten a company’s reputation and put them directly in the spotlight!
Burger King’s hackers tweeted around 11:00 am that Burger King had been sold to McDonald’s. Burger King’s Twitter profile was also changed, including the profile photo (which was changed to the McDonald’s logo) and company information, which stated: “Just got sold to McDonald’s because the whopper flopped.”
The hackers continued to tweet for about an hour with obscene statements and false accusations, such as (more…)
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Tags: burger king, crisis, crisis communication, crisis management, hacked, password, plan, Social Media, twitter
Posted in Advertising, Brand Management, Community Relations, Customer Communication, Internet Marketing, Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations, Promotions, Social Media, Strategy, Web Sites | No Comments »
Tuesday, January 29th, 2013
I came across two photos the other day with some ordinary people doing some extraordinary marketing campaigns, and generating phenomenal results via Facebook. (more…)
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Tags: benefits, business, campaign, facebook, Marketing, marketing campaign, Social Media
Posted in Advertising, Community Relations, Internet Marketing, Marketing, Marketing and Branding, Marketing Research, Media Relations/PR, Social Media, Strategic Communications, Strategic Planning, Technology | No Comments »
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