At Strategic Communications, we are firm believers in the value of social media and online publicity for a business. It’s a huge part of what we do and what we advise our clients to do. But, while the impact of social media on a business is overwhelmingly positive, there are occasionally situations that have the potential to be extremely damaging to a company’s reputation and livelihood. We’re talking, of course, about the dreaded social media crisis. (more…)
Archive for the ‘Community Relations’ Category
Corporate Social Responsibility: Difficult Choices Require Strategic Approach
Thursday, May 5th, 2016
Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? (more…)
Community Outreach Best Practices
Thursday, July 16th, 2015Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? (more…)
Supporting the Community: Tough Choices Need to be Approached Strategically
Thursday, June 26th, 2014Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way?
Research from the Council on Foundations, indicates that over a 10-year period, companies with good corporate citizenship images and programs enjoyed a 33 percent lead in growth of profits over competitors without such programs.
These efforts, though, need to be done strategically! The factors that go into determining whether you will support specific goodwill advertising requests are the same factors that go into virtually every business decision you make: your market, your business objectives and the resources you have available (your budget).
As you work to develop your own “goodwill policy,” follow these steps: (more…)
Focusing On Community Relations: What’s Your Strategy?
Tuesday, May 28th, 2013Supporting your community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. For the small businesses and independent consultants these issues can be even more challenging. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? (more…)
Creating Online Communities
Tuesday, April 9th, 2013I assist some clients with their social media activities, including the managing of online groups–some are more successful than others. As I’ve managed and monitored their groups, dabbled with my own, and evaluated other groups I’ve noted a number of factors that seem to impact their success. (more…)
Crisis: It Can Happen to Anyone. Take Burger King, For Example!
Monday, February 18th, 2013Contributed by Rachel Vick
We saw a prime example today of the need for big brand crisis communication. That’s right; Burger King was hacked on Twitter earlier this morning. Nothing like an Internet hacking to threaten a company’s reputation and put them directly in the spotlight!
Burger King’s hackers tweeted around 11:00 am that Burger King had been sold to McDonald’s. Burger King’s Twitter profile was also changed, including the profile photo (which was changed to the McDonald’s logo) and company information, which stated: “Just got sold to McDonald’s because the whopper flopped.”
The hackers continued to tweet for about an hour with obscene statements and false accusations, such as (more…)
Marketing Strategies: Facebook Campaigns
Tuesday, January 29th, 2013I came across two photos the other day with some ordinary people doing some extraordinary marketing campaigns, and generating phenomenal results via Facebook. (more…)
Boosting The Power of Social Media: Taking Risks Without Getting Burned
Thursday, January 17th, 2013What have you posted on your social media sites lately? Anything substantial? Anything risky? Anything controversial or challenging that you thought might provoke a response–even a contrary response–from your audience?
A key to engaging with audiences online and encouraging interaction with them is provoking an emotion: making them care. In the process you reveal something about who you are and what you believe in. Regardless of the business you’re in, the first thing that your potential customers do when seeking information on products or services they may be interested in is (more…)
Getting #Personal: How Engaging Social Media Visitors in Conversation Can Boost Engagement
Tuesday, January 15th, 2013A good place to keep your clients, customers, and employees engaged is online. Interaction is key, and a critical element of keeping people engaged and interested. You can do this on social networks, blogs, emails, and websites.
Here’s an example that comes from an intern of mine, who reached out and tweeted to a company that makes an interesting Mac app. (more…)
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