Archive for the ‘Business development’ Category
Thursday, February 21st, 2013
In our technology-driven world, the good news for marketers is that lead generation does not have to take a huge investment. Traditional media still have a place, but the Internet and social media make it more cost-effective than ever to raise awareness, generate leads and ultimately create sales.
The process of lead generation is the same as it ever was, but
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Tags: Advertising, Brand management, branding, Business development, communication tactics, competition, email marketing, Innovation, Marketing, marketing strategy, media relations, pr, public relations, Social Media
Posted in Advertising, Business development, Business Development, Innovation, Internet marketing, Marketing, Marketing and Branding, Marketing communication, PR and Media Relations, Social Media, Strategic Communications | No Comments »
Monday, February 18th, 2013
Contributed by Rachel Vick
We saw a prime example today of the need for big brand crisis communication. That’s right; Burger King was hacked on Twitter earlier this morning. Nothing like an Internet hacking to threaten a company’s reputation and put them directly in the spotlight!
Burger King’s hackers tweeted around 11:00 am that Burger King had been sold to McDonald’s. Burger King’s Twitter profile was also changed, including the profile photo (which was changed to the McDonald’s logo) and company information, which stated: ”Just got sold to McDonald’s because the whopper flopped.”
The hackers continued to tweet for about an hour with obscene statements and false accusations, such as (more…)
Tags: burger king, crisis, crisis communication, crisis management, hacked, password, plan, Social Media, twitter
Posted in Advertising, Brand management, Business development, Community relations, Customer communication, Internet marketing, Marketing, Marketing and Branding, Media relations/PR, PR and Media Relations, Promotions, Social Media, Strategy, Web Sites | No Comments »
Thursday, February 7th, 2013
For those in consultative roles, clients are everything. As consultants consider the launch of their businesses, obviously one of the first questions is: “where will my first client come from?” My answer, based on my own experience, as well as discussions with consultants in a variety of fields is: from those you know. Many consultants and freelancers have launched their businesses, initially, by reaching an agreement with a current employer to take on work on a contract basis and that can be a great starting point. If that isn’t possible, another channel to pursue
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Tags: Advertising, Business development, client relations, Marketing
Posted in Business development, Business Development, Client relations, Marketing and Branding | No Comments »
Friday, January 25th, 2013
“Creativity has been and always will be at the heart of our brands. It fuels our business – with consumers, customers, fans, agencies and partners all over the world,” says Joseph Tripodi, Executive VP, CMO and CCO of The Coca-Cola Company.
Branding Magazine as well as other companies and people around the world consider Coca-Cola as one of the most recognized brands. In addition to ensuring a high quality product and positive consumer experiences across multiple touch points, every year, Coca-Cola spends billions of dollars on creative, hilarious, and inspiring advertisements. Branding, as we’ve discussed extends far beyond the logo and company colors. However, those elements are key in connecting with consumers over time and keeping your name front and center–and recognized!
Coca-Cola’s simple, colorful design, has done just that. It’s proven to be extremely effective in making connections with consumers to market the company, and its products, literally around the world.
So how do you cement your brand in the minds of your market as Coca-Cola has? Follow these three C’s. (more…)
Tags: ad campaign, Advertising, brand consistency, branding, creative, logo, Marketing, online
Posted in Advertising, Brand management, Business development, Marketing, Marketing and Branding, Marketing Research, Promotions, Strategic Communications | 2 Comments »
Tuesday, January 22nd, 2013
In the generation of the iPhone, Apple users are always looking for new, interesting, and most importantly, free apps to explore. Joining the popular Facebook, Twitter, and Instagram is Foursquare, a check-in app and website that makes the most of where you go. FourSquare, like many social media options is “fun,” but it’s also a practical option for businesses hoping to connect with various audiences. (more…)
Tags: app, Business development, iphone, Marketing, phone application, promotions, small business, Technology
Posted in Business development, Business Development, Customer Service, Internet marketing, Marketing, Marketing communication, marketing research, Marketing Research, Promotions, Social Media, Technology | No Comments »
Tuesday, January 1st, 2013
I love a new year. Although I realize that, technically, every day is the beginning of a new year, there’s something about the New Year that makes me both reflective and optimistic about what lies ahead. As a pretty goal-oriented person, I enjoy the process of looking back, learning, and looking forward. It’s the basis of strategic planning, after all, a personal passion of mine. Each year I spend time to commit my goals to writing and I track my progress throughout the year. I don’t achieve every goal, but I do belief that I’m more effective than I would be if I didn’t take the time to plan. I had some great successes in 2012 and a lot of very rewarding experiences–both personally and professionally. But there’s always room for improvement and, regardless of what I achieve, I always want to achieve more. So, in 2013, there are a number of things I’d like to do better: (more…)
Tags: Business development, client development, Customer Service, Marketing, marketing strategy, personal development, planning, professional development, resolutions, Strategic Planning, Strategy
Posted in Business development, Business Development, Client relations, Customer Service, Innovation, Sales, Strategic Communications, Strategic Planning, Strategy | No Comments »
Tuesday, December 11th, 2012
As I work with clients, or evaluate social media sites as part of the research I do on the topic, I frequently find that many sites–even those owned and managed by some top organizations–are more engaged in conversations with themselves than with interested followers or fans. They’re not sharing information that is of interest or value to their audience–they’re talking about themselves! That’s a strategy destined to fail. Why? (more…)
Tags: blogs, Business development, communication tactics, facebook, linkedin, Social Media, twitter
Posted in Business development, Business Development, Healthcare Communication and Marketing, Internet marketing, Sales, Social Media | No Comments »
Thursday, October 25th, 2012
One of the most important elements of successfully implementing a strategic plan of any size (whether a business plan, an annual company plan, a marketing plan, etc.) is establishing benchmarks or objectives that are specific and quantifiable and that will be tracked throughout the planning period. The use of dashboards is a great way to visually – and simply – convey information on how the organization is doing. Sharing this information openly (more…)
Tags: Business development, dashboards, data, measurement, metrics
Posted in Business development, Sales, Strategic Planning, Strategy | No Comments »
Thursday, August 9th, 2012
Working in large organizations I became very familiar with “leading” and “lagging” indicators and, admittedly, sometimes I found what I thought was the “complexity” of the concepts to be a bit overwhelming. But, I’m very data-driven and very committed to measuring the impacts of my efforts whether working in an organization, for a client or for myself. The premise is really quite basic: if you are looking for (more…)
Tags: Business development, measurement, Strategy
Posted in Business development, Business Development, Sales, Strategy | No Comments »
Thursday, August 2nd, 2012
We’re all familiar with the saying: adapt, migrate, mutate or die. Charles Darwin put forth his theory of evolution in 1859 and its relevance to businesses has long been applied by academics and business experts. But, in today’s fast-paced environment, while still applicable it suggests a pace that is much slower than our reality.
Adapting, migrating and mutating takes time–sometimes a long time.
While it may not be relevant from a biological standpoint, businesses today might be well advised to follow a different piece of advice: (more…)
Tags: Business development, competition, Innovation, marketing strategy
Posted in Business development, Competition, Innovation, Strategy | No Comments »
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