Archive for the ‘Analytics’ Category
Tuesday, June 16th, 2015
by Linda Pophal
For me, the summer months represent a relatively quiet time to catch up on some professional development activities that tend to be at the bottom of my list during busier times of the year. This summer, I’ve signed up for a few Coursera courses, including one called “Digital Analytics for Marketing Professionals.” One of the reading assignments led me, as is often the case, down a rabbit hole to more and more intriguing topics until I found myself looking at (more…)
Tags: analytics, analyzing web traffic, blogging, Google Analytics, home page, homepage, web site analysis, web site navigation
Posted in Analytics, Blogging, Content Marketing, Internet Marketing | No Comments »
Sunday, November 9th, 2014
Measurable, reliable, quantitative data is constantly being sought after by marketers. In comparison to relatively more concrete elements of a business, such as finance and operations, marketers often feel pressure, whether real or perceived, to provide some sort of measurable return on investment for their efforts. Sure, your new website design looks great, but has it directly contributed to increased online sales? Unfortunately, for many marketing efforts, it can be difficult to convincingly tie a dollar spent on marketing to dollars earned in new business.
This pressure is evaluated in a Harvard Business Review article by Eric Ries called “Entrepreneurs: Beware of Vanity Metrics.” Vanity metrics, Ries explains, (more…)
Tags: marketing measurement, measuring results, metrics, SEO, Social Media, Technology
Posted in Analytics, Internet Marketing, Marketing and Branding, Marketing Measurement | No Comments »
Wednesday, September 17th, 2014
Just returned from the 6th Annual Social Media & Marketing Conference sponsored by the Eau Claire Area Chamber of Commerce and my head is spinning. It seems that no matter how much we may all think we know a lot about social media and/or marketing, there is always so much more to learn. I learned a lot today from both the presenters and other attendees. (more…)
Tags: Brand Management, Eau Claire Area Chamber of Commerce, Google Analytics, Marketing, marketing conference, online measurement, Social Media
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, PR and Media Relations | No Comments »
Tuesday, August 5th, 2014
The older I get, the more I recognize the inevitable cycles that occur all around me, from fashion trends to areas of marketing focus. It’s the yin and yang of life I suppose; we naturally shift back and forth between preferences for one thing or another. And, it is likely true that there is nothing really “new” under the sun, just recycled or updated twists on things that have gone before.
Except, perhaps, in the world of online marketing. One of the latest trends–contextualized advertising–offers marketers the ability to almost “get inside the heads” of potential consumers to deliver messages to them based not only on places they’ve visited online, but for things that might be geographically or contextually relevant to them.
For instance. You’re walking down the street on a hot summer day and you get a text message telling you about a great deal on ice cream at a shop that is now literally 10 steps away from you. Or, you’re driving to a vacation destination and a special deal on a hotel at the next exit pops up. That’s contextual advertising and it’s all the rage right now. Although, of course, nobody quite knows yet (more…)
Tags: Advertising, anaytics, contextualized advertising, Marketing, SEO, Social Media
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Measurement, Strategic Communications | No Comments »
Thursday, June 12th, 2014
Ashton Kutcher (@aplusk) has more than 16 million Twitter followers. Harvard Biz Review (@HarvardBiz) has 1.5 million. My @StratCommun account has about 1500; my @LinWriter account has about 1300. What does this all mean? (more…)
Tags: analytics, facebook, linkedin, measurement, measuring results, Pinterest, social media success, successful social media, twitter, using social media
Posted in Analytics, Content Marketing, Internet Marketing, Marketing Measurement | No Comments »
Thursday, April 24th, 2014
If you Google the term “strategic communications” my company — Strategic Communications — is likely to show up on the first page of the results you see. Great, right? Well, not necessarily. But, the fact that it does, and the results that I see, have provided me with some key insights into the types of words and phrases that I, and my clients, should be optimizing for. (more…)
Tags: analytics, Google Analytics, Hummingbird, internet marketing, SEO, Social Media
Posted in Analytics, Internet Marketing | No Comments »
Thursday, April 17th, 2014
I’ve been speaking and writing a lot about how communicators can do a better job of connecting with C-suite leaders to get traction for their ideas and proposals. Most recently, I presented a webinar for Mayo Clinic Center for Social Media and Ragan Communications on How to Talk Social Media to Your Hospital C-Suite. I also wrote a series of articles on the topic for IABC’s Communication World earlier this year. And I have a presentation coming up in May for Health Leaders Media.
Much of my work and research has been around issues related to social media but, in truth,
(more…)
Tags: analytics, bottom line, C-suite, marketing measurement, measurement, ROI, Social Media
Posted in Analytics, Marketing and Branding, Marketing Measurement | No Comments »
Tuesday, March 25th, 2014
We work with clients regularly to help them evaluate or establish various channels of online communication with their key audiences. Social media is obviously often part of the process we use in helping them connect with these audiences. Often, but not always. When it is, just as with any other form of communication, one thing we want to establish right up front is a means of measuring the value of this activity. (more…)
Tags: content management, content marketing, facebook, Google+, linkedin, measurement, metrics, Social Media, twitter
Posted in Analytics, Content Marketing, Internet Marketing | No Comments »
Thursday, January 2nd, 2014
Over time, I’ve come to realize two things about my love for marketing:
- I’m addicted to response. There’s nothing I like better than developing strategies and tactics, implementing them and seeing how well they worked. The higher the numbers, the greater the rush. The lower the numbers, the greater my need to boost them.
- I’m comfortable with—even driven by—the ambiguity of marketing. There are no truly “right” answers to a lot of the questions that marketers ask, and I’m okay with that.
One of the questions that there isn’t a “right” answer to is a question that is posed frequently these days. “What are the ‘right’ metrics to measure marketing effectiveness?” (more…)
Tags: effective marketing, Google Analytics, marketing analytics, marketing metrics, measuring marketing effectiveness
Posted in Analytics, Content Marketing, Marketing and Branding, Marketing Measurement | No Comments »
Thursday, August 22nd, 2013
We recently received a question from a reader asking if we had any advice on how to use Google Analytics effectively. We do! Google Analytics is a very powerful tool for determining how effectively your web site is both reaching, and engaging, your target audience. Each month we analyze our own web traffic, as well as the traffic of our clients. We’ve seen some common trends and have gained some interesting insights through this analysis. (more…)
Tags: analytics, Google Analytics, internet marketing, measuring response, social media analysis, web site analysis
Posted in Analytics, Internet Marketing | No Comments »
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
