Archive for the ‘Analytics’ Category
Tuesday, December 12th, 2017
Search Engine Optimization, or “SEO,” is a frequently used and important tool in online marketing. Yet to many it’s an unfamiliar and intimidating concept that they may naturally shy away from. Fear of the unknown is understandable, but SEO is something that can’t be ignored if you want your online efforts to pay off. And, it’s really not as complex as the terminology might suggest. (more…)
Tags: Adwords, AhRefs, Google search, optimizing your site, search engine optimization, SEMRush, SEO, website traffic
Posted in Analytics, Content Marketing, Internet Marketing | No Comments »
Thursday, September 7th, 2017
Today, virtually every business has a webpage, sometimes multiple pages. Not to mention social media accounts. But, while getting your name and your brand online is a crucial first step for raising awareness and preference for what you have to offer, it’s just one piece of the marketing puzzle. To be truly effective, you need to develop a process and method of tracking how effective your online marketing actually is. (more…)
Tags: analytics, data analysis, measuring marketing effectiveness, metrics, Social Media, social media analytics, web site analytics, website analytics
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, July 25th, 2017
pen, magnifying glass and the working paper with a diagram
The modern marketing strategy just isn’t complete if it doesn’t include a social media element. As we’ve discussed in a previous blog post, tools like Google Analytics are great for tracking your social media activity and its impacts on your business. While we encourage social media marketers to read that blog and the background information linked within, it’s also important to discuss some of the misconceptions many businesses have about all the social media data they are collecting. Some might focus on information that isn’t particularly helpful, while others might be disregarding, or missing entirely, key metrics. (more…)
Tags: analytics, Google Analytics, measuring social media, Social Media, social media management
Posted in Analytics, Internet Marketing | No Comments »
Friday, March 24th, 2017
Big data is the concept of tapping into the massive amounts of data collected every day on millions and millions of people conducting countless transactions around the world. The idea is that there is so much data available, you can not only draw conclusions about the characteristics of a market, but also draw correlation between those characteristics and purchasing behavior, and also determine causation, and also predict what they will do next. Powerful stuff. (more…)
Tags: big data, data analytics, Google Analytics, monitoring data
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, May 10th, 2016
Sometimes I think the most simple thing that we can do as businesspeople and marketers is to “put ourselves in the shoes” – literally – of our prospects and customers. Are we making it easy to buy? Or are we setting up unintentional barriers, however “slight,” that may interfere with – or obliterate – the purchasing process? (more…)
Tags: analytics, Brand Management, Customer Communication, customer engagement, Customer Service, Google Analytics, purchase behavior, Sales, sales funnel
Posted in Analytics, Internet Marketing, Web Sites | No Comments »
Tuesday, March 1st, 2016
It’s hard to imagine which position would be worse: the small business owner agonizing about the wisdom of spending money on a new marketing campaign with seemingly vague and uncertain results, or the marketing manager struggling to find a way to demonstrate the financial value of her efforts to her boss. Marketing has traditionally been notorious as an expense for which the ROI is hard to measure. And according to a McKinsey & Company study on marketing measurement, (more…)
Tags: content marketing effectiveness, generating marketing results, generating PR results, marketing effectiveness, measuring marketing effectiveness, measuring marketing results, measuring PR effectiveness, PR effectiveness
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Measurement, PR and Media Relations, Promotions | No Comments »
Tuesday, October 20th, 2015
The modern marketing strategy just isn’t complete if it doesn’t include a social media element. As we’ve discussed in a previous blog post, tools like Google Analytics are great for tracking your social media activity and its impacts on your business. While we encourage social media marketers to read that blog and the background information linked within, it’s also important to discuss some of the misconceptions many businesses have about all the social media data they are collecting. Some might focus on information that isn’t particularly helpful, while others might be disregarding or missing entirely key metrics. (more…)
Tags: analyzing data, data analytics, Google Analytics, linkedin, Social Media, website traffic
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding, Web Sites | No Comments »
Thursday, October 15th, 2015
It’s hard for marketers to escape the call to take full advantage of social media in their marketing efforts. The conventional wisdom is that it’s foolish to not utilize free or low-cost platforms like Facebook, LinkedIn and YouTube, which hold the potential to reach huge and targeted audiences; and, while some sites require payment for premium offerings, most are free for the basic service. (For an overview of ten popular tools, see (more…)
Tags: analyzing web data, Google Analytics, Social Media, social media marketing, website traffic
Posted in Analytics, Business Development, Content Marketing, Internet Marketing | No Comments »
Tuesday, September 29th, 2015
When Twitter first hit the social media scene, it seemed implausible or even inconceivable to many that 140 characters could provide any real value to social media marketing efforts, yet this application has emerged as one of the giants in the field. So popular, in fact, that it’s a daunting task to keep track of all of the activity on Twitter. There’s almost too much information. Some organizations (more…)
Tags: content management, content marketing, managing online content, managing social media, Social Media, twitter
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Tuesday, July 28th, 2015
by Linda Pophal
One of the most important elements of successfully implementing a strategic plan of any size (whether a business plan, an annual company plan, a marketing plan, etc.) is establishing benchmarks or objectives that are specific and quantifiable and that will be tracked throughout the planning period. The use of dashboards is a great way to visually—and simply—convey information on how the organization is doing. (more…)
Tags: analytics, business metrics, business outcomes, metrics, outcome measurement, Strategy
Posted in Analytics, Business Development | No Comments »
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