Archive for the ‘Training’ Category
Tuesday, January 11th, 2022

The field of marketing is vastly different today than it was even three to five years ago. While the basic principles and concepts of effective marketing, from an academic standpoint, really haven’t changed much, what
has changed is the
ways marketers do their work and the kind of work they do.
(more…)
Tags: careers in marketing, communication skills, data analysis skills, high tech, job skills for today's marketers, marketing careers
Posted in Career Advice, Content Marketing, Internet Marketing, Marketing and Branding, Training | No Comments »
Monday, December 28th, 2020
I’ve been interested in telecommuting – or what is more commonly these days referred to as remote work – for many years now. My interest prompted me to research and write a book on telecommuting in 1991. Having worked as a freelance business journalist for a long time, while also employed full-time as director of corporate communications in the education, energy, and healthcare industries, I had worked remotely with a variety of editors for many years. Why couldn’t I also work remotely as a corporate communications director for companies in other locations? (more…)
Tags: gig economy, managing remote workers, remote work, supervising remote employees, telecommuting, the new normal, working with contractors, working with freelancers
Posted in Career Advice, Employee Communication, Internal Communication, Remote Work, Training | No Comments »
Tuesday, October 8th, 2019
Training, in general, is a challenge for organizations large and small. But when they introduce additional factors, challenges increase significantly. Consider a large retailer with employees scattered throughout the country. Employees are generally low-paid but have a big impact on the customer. How can retailers (and others) economically gain impact from their customer service training efforts? By having fun!
(more…)
Tags: employee development, employee training, gamification, online training, T&D, training and development
Posted in Employee Communication, Internal Communication, Training | No Comments »
Tuesday, April 23rd, 2013
Leaders lead. Managers manage. Followers follow. Each of these roles within any organization is important, but there is often confusion about what leaders do vs. what managers do.
To me the distinction is clear. (more…)
Tags: leaders, leadership, leadership development, management, senior leadership, succession planning
Posted in HR Management, Strategic Planning, Strategy, Training | No Comments »
Thursday, January 17th, 2013
What have you posted on your social media sites lately? Anything substantial? Anything risky? Anything controversial or challenging that you thought might provoke a response–even a contrary response–from your audience?
A key to engaging with audiences online and encouraging interaction with them is provoking an emotion: making them care. In the process you reveal something about who you are and what you believe in. Regardless of the business you’re in, the first thing that your potential customers do when seeking information on products or services they may be interested in is (more…)
Tags: career, facebook, internet, job, jobs, professional, reputation, Social Media, twitter, web
Posted in Client Relations, Community Relations, Customer Communication, Internet Marketing, PR and Media Relations, Social Media, Technology, Training | No Comments »
Thursday, June 2nd, 2011
Webinars have become increasingly popular in recent years for conveying information to a range of virtual attendees in remote locations. While this form of media is great for distributing information to individuals and organizations that would not be able to attend a live presentation, it can be difficult to achieve the same level of engagement with a virtual audience. We were curious about what webinar attendees most valued in their webinar experiences, so we asked them. (more…)
Tags: e-learning, on-demand, Training, webinar
Posted in Advertising, Client Relations, Training | No Comments »