Archive for the ‘Healthcare’ Category
Thursday, May 18th, 2017
Every business will gain and lose customers over the course of the business’s lifetime. Of course the hope is that there will be more gains than losses; however, sometimes businesses find themselves in the opposite situation and struggle to understand why their customers are leaving. While creative companies could come up with a myriad of creative and complex metrics and measurement techniques to try to gain some insights, one of the best ways to determine why customers are lost is to ask them! (more…)
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Tags: B2B marketing, B2C marketing, customer appreciation, customer retention, Customer Service, lifetime value of a customer, lost customers, Marketing
Posted in Business Development, Client Relations, Customer Communication, Customer Service, Healthcare, Healthcare Communication and Marketing | No Comments »
Thursday, December 6th, 2012
Despite the fact that study after study continues to support the critical role that employees play as ambassadors (or detractors) for the organizations they work for, not all organizations are focused, as they should be, on their staff first. If you’re interested in boosting your marketing, you need to first start inside–with your employees. Seem a bit counter-intuitive? Maybe. But consider that, particularly for (more…)
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Tags: branding, communicating with employees, Employee Communication, employee engagement, employees and your brand, employees as brand ambassadors, your brand
Posted in Employee Communication, Healthcare, Internal Communication, Marketing and Branding | No Comments »
Tuesday, December 4th, 2012
Should small businesses use local advertising? While this is one of those questions that can quickly be responded to with “it depends…,” if the market is a local one I do tend to believe that local advertising makes sense. And I’m not alone. Consider the increase in local online advertising among many marketers. Local online advertising was predicted to surge by 18 percent in 2012 to $18.5 billion
, according to paidContent.
The bigger the world gets, the more opportunities to leverage a small circle of influence I think. Just as when generating followers, friends and fans through social media (more…)
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Tags: Advertising, local ads, local advertising, online marketing
Posted in Advertising, Community Relations, Competition, Healthcare, Marketing | No Comments »
Thursday, July 26th, 2012
What are senior managers across the globe and across multiple industries concerned about these days? Reputation. So says a recent study conducted by Spencer Stuart and Weber Shandwick. Not surprising given the hit that many companies have taken over recent years in terms of their reputation, credibility and trust among consumers. So what are senior leaders’ expectations of the communications function according to the study? (more…)
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Tags: Brand Management, health care, Healthcare, marketing strategy, measurement, results, Strategic Planning, Strategy
Posted in Healthcare, Healthcare Communication and Marketing, Marketing and Branding, Strategic Communications, Strategic Planning, Strategy | No Comments »
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