Every business will gain and lose customers over the course of the business’s lifetime. Of course the hope is that there will be more gains than losses; however, sometimes businesses find themselves in the opposite situation and struggle to understand why their customers are leaving. While creative companies could come up with a myriad of creative and complex metrics and measurement techniques to try to gain some insights, one of the best ways to determine why customers are lost is to ask them! (more…)
Archive for the ‘Healthcare’ Category
Do You Know When—And Why—Your Customers Have Left You?
Thursday, May 18th, 2017
Why Employee Engagement Should Be Part of Your Marketing Mix
Thursday, December 6th, 2012Despite the fact that study after study continues to support the critical role that employees play as ambassadors (or detractors) for the organizations they work for, not all organizations are focused, as they should be, on their staff first. If you’re interested in boosting your marketing, you need to first start inside–with your employees. Seem a bit counter-intuitive? Maybe. But consider that, particularly for (more…)
Small Businesses and Local Advertising
Tuesday, December 4th, 2012Should small businesses use local advertising? While this is one of those questions that can quickly be responded to with “it depends…,” if the market is a local one I do tend to believe that local advertising makes sense. And I’m not alone. Consider the increase in local online advertising among many marketers. Local online advertising was predicted to surge by 18 percent in 2012 to $18.5 billion
, according to paidContent.
The bigger the world gets, the more opportunities to leverage a small circle of influence I think. Just as when generating followers, friends and fans through social media (more…)
How to Meet Senior Managers’ Expectations for Corporate Communications
Thursday, July 26th, 2012What are senior managers across the globe and across multiple industries concerned about these days? Reputation. So says a recent study conducted by Spencer Stuart and Weber Shandwick. Not surprising given the hit that many companies have taken over recent years in terms of their reputation, credibility and trust among consumers. So what are senior leaders’ expectations of the communications function according to the study? (more…)
SOPA, PIPA and Health Care Reform
Monday, January 23rd, 2012If there’s one thing that can be said with certainty about SOPA (the Stop Online Piracy Act) and PIPA (the Protect IP Act), it’s “the issues are confusing!” What does it all mean? From media reports that both are bad for business, particularly small business – to backers of the proposals, the reports are confusing to say the least.
At the most basic level (more…)
Advertising in Healthcare – Driving Up Healthcare Costs?
Wednesday, July 7th, 2010Some media coverage recently by NPR and AdvertisingAge addresses the issue of advertising in the healthcare industry – whether it’s a good use of healthcare dollars and whether it is money well spent. I’ve often asked the same question. (more…)
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