…and they may not be where you think they are! While it may seem that just about everybody is engaged in social media in some way, shape or form these days, that’s not necessarily true. (more…)
Posts Tagged ‘marketing strategy’
Do the SWOT! – laying the foundation for strategic planning
Tuesday, May 4th, 2010I’m working on a book project on strategic planning and thinking about all sorts of strategic planning related topics these days. One critical element is the SWOT analysis. Common in large organizations, many small businesses and solo-preneurs may not (more…)
Beyond the logo – building your service brand
Wednesday, April 7th, 2010Much of my work over the years has been with “service brands” – brands that are not tied to a particular product, but to the delivery of some type of service - educational services, health care services, energy services, engineering services, consulting services, etc.
Developing and maintaining a strong brand for a service is, in my opinion, significantly more challenging than developing and maintaining a strong brand for a product. Why? (more…)
If your goal is “implied,” you don’t have a goal. And that’s a problem.
Tuesday, March 23rd, 2010I just read a great post from communication expert Shel Holtz, who I’ve interviewed often for various articles, and books, I’ve written on marketing/communication issues. He’s insightful and, best of all (IMO), *strategic* in his approach to communications.
So you’ve got something, but you don’t want to sell it to me?
Wednesday, March 10th, 2010Recently my husband went to the movie theatre to buy some tickets that we were going to give to some people who had helped us out recently. He wanted 8 tickets. The theatre said “no, sorry – we only (more…)
Unless you’re Starbucks, Coca-Cola or Another Big Player, Market Share Doesn’t Matter
Tuesday, February 23rd, 2010A lot of businesses worry unnecessarily about market share. It’s understandable because we read a lot about market share in the media. It’s something that big companies worry about a lot and, to a large degree, they need to. Smaller companies, though – the kind of companies I work with most often – really don’t need to be worried about market share. In fact, (more…)
Are You Community-Minded?
Tuesday, February 16th, 2010Bristol Myers, General Mills and IBM were the Top 3 corporate citizens in 2009 according to the annual CRO 100 Best Citizens list. These are just a few of the (more…)
Set realistic – and specific – targets to protect your budget
Friday, February 12th, 2010Many of you have probably been at goal-setting seminars or workshops where the leader will pose a question like: “Would you like to make more money?,” and, of course, everybody nods or raises their hand. Then the leader will approach a workshop participant and (more…)
Marketing – An Organizational Function Much Bigger Than Advertising
Saturday, February 6th, 2010Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities – newspaper ads, television commercials, billboards, etc. These media ads are the most visible and “in your face” marketing activities so it’s not surprising that most of us think that these ads are marketing.
But, while advertising is a component of marketing it is NOT marketing. There are many other elements of the marketing mix that can – and do – have a significant impact on your success! Here are a few things that “are marketing” that you may not have thought about: (more…)
Are you ready to serve GenY?
Sunday, December 13th, 2009
For years, the “baby boomers” represented the focus of much of society – from television programming, to advertisers’ focus to social media commentary from journalists and academics. But, today there is a new generation that is rapidly gaining attention and focus from these groups. (more…)
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