Does a talking fish make you thirsty for iced tea with citrus? Lipton’s marketers must think it does – their TV ad shows a weary woman shopping at the market. It’s part of their “Drink on the Bright Side” campaign. She pulls a Lipton green tea with citrus from her bag and, as she takes (more…)
Posts Tagged ‘Marketing’
What advertising images go best with your product?
Monday, July 5th, 2010High Demand for Free Services (aka Free Marketing)
Saturday, June 5th, 2010I recently observed in a LinkedIn update I posted that I seem to be in high demand these days to provide free services. I’m asked to conduct free webinars (well the webinars are actually paid for by the attendees, but I, as the presenter, am not paid), contribute free blog posts, offer free marketing or communication advice, provide free copy critiques, etc., etc., etc.
I’ve been fairly generous in terms of saying “yes,” to these requests, but I’m finding the need to become more stingy, primarily because (more…)
Should PR Report to Marketing? Vice Versa? Who Cares?
Tuesday, May 11th, 2010There is an interesting discussion raging (and I do mean raging!) on one of the LinkedIn groups I’m involved in – Network of PR Professionals. It all started with this post:
“Have observed/noticed in many cases Marketing wants PR to be part of their function/department…However as PR ( External and Internal) is developing, it needs to have a separate identity of it own.”
This comment was almost immediately followed by (more…)
If your goal is “implied,” you don’t have a goal. And that’s a problem.
Tuesday, March 23rd, 2010I just read a great post from communication expert Shel Holtz, who I’ve interviewed often for various articles, and books, I’ve written on marketing/communication issues. He’s insightful and, best of all (IMO), *strategic* in his approach to communications.
Unless you’re Starbucks, Coca-Cola or Another Big Player, Market Share Doesn’t Matter
Tuesday, February 23rd, 2010A lot of businesses worry unnecessarily about market share. It’s understandable because we read a lot about market share in the media. It’s something that big companies worry about a lot and, to a large degree, they need to. Smaller companies, though – the kind of companies I work with most often – really don’t need to be worried about market share. In fact, (more…)
The Purpose of Advertising – to Entertain, or to Sell?
Monday, February 22nd, 2010I love the E*Trade commercials with the talking babies. They’re cute and clever and they make me laugh. In fact, every time I see one – regardless of how many times I’ve seen it previously – I laugh. I like them. They’re well done. Good production values. Clever. But, do they sell?
Hard to say. A quick check online reveals that according to E*Trade Financial Corporation’s monthly report for Jan., 2010, U.S. brokerage accounts (more…)
Marketing – An Organizational Function Much Bigger Than Advertising
Saturday, February 6th, 2010Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities – newspaper ads, television commercials, billboards, etc. These media ads are the most visible and “in your face” marketing activities so it’s not surprising that most of us think that these ads are marketing.
But, while advertising is a component of marketing it is NOT marketing. There are many other elements of the marketing mix that can – and do – have a significant impact on your success! Here are a few things that “are marketing” that you may not have thought about: (more…)
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