Even those trying to scam people could benefit from a good writer/editor. Check out this email that showed up in my mailbox this morning. It’s reeking with credibility – NOT! (more…)
Posts Tagged ‘branding’
It pays to proofread. Even if you’re a scammer.
Wednesday, March 24th, 2010The Purpose of Advertising – to Entertain, or to Sell?
Monday, February 22nd, 2010I love the E*Trade commercials with the talking babies. They’re cute and clever and they make me laugh. In fact, every time I see one – regardless of how many times I’ve seen it previously – I laugh. I like them. They’re well done. Good production values. Clever. But, do they sell?
Hard to say. A quick check online reveals that according to E*Trade Financial Corporation’s monthly report for Jan., 2010, U.S. brokerage accounts (more…)
Ask Your Customers to Define Your Brand
Saturday, January 30th, 2010It is not uncommon for me to be approached by a client or a potential client who wants to “develop their brand.” They are often surprised to find that they already have one – we all do.
You may also be surprised to learn that, whether you realize it or not, you have a brand identity. You may not know what that identity is, but you have one!
Many business owners believe that they define their brand. In truth, a brand is defined by your customers or clients. The definition is based on (more…)
What’s in a name?
Thursday, August 27th, 2009Throughout my career I’ve been involved in numerous naming and branding initiatives and am always struck by not only the intrinsic challenges of getting a group of people to agree on a particular name/brand for a company, product or service – but also by the enormous amount of angst and emotion that becomes part of the process.
In truth, the process of coming up with a name – whether for a company, a product, a campaign, a department or whatever is a process (more…)
Think carefully about suboptimizing your brand!
Tuesday, June 9th, 2009One of the keys to establishing a strong and meaningful brand is consistency. A surefire way to become inconsistent is by “suboptimizing” your brand by focusing on the parts, rather than the whole. Or, in other words, by having a tough time deciding “who you want to be.” (more…)
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